Destiny Media Announces Public Prototype of Disruptive Streaming Video Technology

New Format is Cross Platform, Reduces Bandwidth and Infrastructure Costs and Eliminates Costly Streaming Servers and Player Plug-ins

Vancouver, BC – August 22nd, 2012 – Destiny Media Technologies (TSXV: DSY) (OTCQX: DSNY), the leading provider of secure distribution of pre-release music and playerless streaming video is pleased to announce that a pre-release prototype of its new disruptive video technology is available to view at .


Clipstream® G2 is a new cross platform streaming video format which will play directly, without a player plug-in, on smart phones, desktop and laptop computers, tablets, e-readers and any other device with a standards compliant browser. Once encoded into G2, the files and web page code are uploaded onto any brand of web server. This simple, standards based approach makes it easier to protect and secure content, enables nearly 100% of the viewers to stream the video and reaches many times as many viewers with the same infrastructure and bandwidth as other solutions.


Prior to Clipstream® G2, there was no standard streaming video format on the web as different browsers play different streaming solutions. Video is typically encoded in common formats such as Flash, WebM, H.264, Ogg Theora, Windows Media, Quicktime, etc. and must be encoded into more than one format to reach a broad audience. This conversion process (transcoding) is expected to cost the industry $1.6 billion by 2014, according to a 2007 report by Frost and Sullivan. In addition to the direct transcoding costs, extra formats require extra storage and increased need for data center real estate, IT staffing, air conditioning and power. By contrast, Clipstream® content is only encoded once, eliminating transcoding altogether.


By using HTTP progressive download and eliminating the need for streaming servers, Clipstream® G2 is able to harness the power of HTTP caching servers already widely and globally deployed at ISP's. To save external bandwidth costs, ISP's automatically make local copies of popular web content, so that their customers can access without going to the source web server. Because G2 streams look like web content, they are also copied locally, so subsequent visitors from that site can access the local copy rather than burdening the source server.


This recycling of streams can have a tremendous impact on cost and reliability. In 2012, Accustream research estimated that $3 billion per year is spent on outsourcing hosting to content delivery networks. If the stream is recycled, it means that the source site can save 99% or more on infrastructure and bandwidth costs or reach 100 times as many viewers. Because the cached stream is “close” to the viewer, latency is reduced and the quality of delivery is improved.


Destiny's proprietary cross platform streaming video technology is protected by seven patent applications, which are currently pending.


About Destiny Media Technologies, Inc.
Universal, EMI, Warner, Sony and one thousand other labels use Destiny's secure distribution service to deliver most of their pre-release music to radio, online retail, DJ's, sports stadiums, journalists and VIP. Destiny's instant play streaming includes internet radio, internet TV, online surveys and new cloud and mobile offerings. Patents include watermarking, peer to peer locking and pending cross platform playerless streaming video.


Keith Loh