Play MPE® to Participate in Sony Music Canada CCMA Country Music Week Event

Vancouver, BC – August 6, 2010 – Destiny Media Technologies (OTCBB: DSNY) is very pleased to announce that it will be participating in a music meeting and party with Sony Music Canada at the Canadian Country Music Association’s Country Music Week on September 10th in Edmonton. Music programmers from across Canada will attend at the Sony Showcase at the Art Gallery of Alberta.

Warren Copnick, Sony Director of National Promotion Radio / Video, has played an active role not only in the Canadian Country Industry as supporter of its music and artists, but has been heavily involved with careers of some of this format's biggest international artists as well as many of Canada's biggest artists' careers. He is a two-time winner of the CCMA Label person of the year, and currently is a sitting member of the CCMA Board of Directors.

The Play MPE® team recently completed a tour of over sixty major market radio stations in cities across Canada to show the advantages of the Play MPE® pre-release music network. Following the momentum from the successful tours, Play MPE® continues to further its contact with Canadian radio programmers at the CCMA's Music Week.
Comments Play MPE®'s VP Label and Radio Relations, Michael Becker, “The Country format has been so supportive of MPE and has our biggest adoption numbers (99.2%) in the US, so it only makes sense for us to have a presence at the CCMAs. Sony Canada has been a big supporter of Play MPE® and we appreciate Warren Copnick inviting us to be part of one of his legendary presentations.”

About Sony Music Entertainment Canada Inc.

Sony Music Entertainment Canada Inc. a division of Sony Music Entertainment, is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Arista Records, Aware, Battery Records, Beach Street Records, Black Seal, BNA Records, Cinematic, Columbia Nashville, Columbia Records, Epic Records, Essential Records, Flicker Records, Fo-Yo Soul, GospoCentric, Hitz Committee Entertainment, J Records, Jive Records, LaFace Records, Legacy Recordings, Masterworks, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, RCA Victor, Reunion Records, Slightly Dangerous, Sony Classical, Sony Music Latin, Star Time International, Verity Records, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
 

About Destiny Media Technologies

Destiny Media (http://www.dsny.com) is the developer of the Play MPE® system (http://www.plaympe.com) which the recording industry uses to securely distribute new pre-release music through the internet to trusted recipients such as radio, media and VIP's. Real time usage statistics are available at http://www.plaympe.com/v4/company/plaympestats.php
 

Company Contact:

Steve Vestergaard CEO
Destiny Media Technologies, Inc.
604 609 7736 x222
steve@dsny.com

Safe Harbor Statement: "Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

Keith Loh