Standard & Poor's Initiates Factual Stock Report Coverage on Destiny Media Technologies, Inc..

New York, NY – July 15, 2011 Standard & Poor’s announced today that it has commenced Factual Stock Report coverage on Destiny Media Technolgies, Inc.


The report is available here.


Destiny Media Technologies Inc. (TSX: DSY) (OTCBB: DSNY) develops and markets services that enable the secure distribution and streaming of digital media content over the Internet. Destiny's services are based on proprietary security, encryption, compression, watermarking and playerless streaming media technologies.

The company has built up a large strategic network of record label and radio station customers that regularly use these services as a key part of their value chain. The company's offerings include the Play MPE secure distribution network, which the recording industry uses to distribute new pre-release music, and the Clipstream instant play streaming media solution, which enable high quality TV, radio and on demand broadcasting through the internet.

During the nine months ended May 31, 2011, approximately 95% of the company's revenues came from the Play MPE digital distribution service where growth is based on the progress of the international roll out, strategic decisions of the label executives, education and acceptance of users. Destiny became an integrated part of the most important step in the overall value chain of the music industry, replacing their old fashioned way of marketing music through physically handing out and couriering promo cd's, which cost the industry 300 million usd worldwide. Both Warner Music Group and Universal Music have press released an intent to roll Play MPE out globally to 77 countries.

S&P Factual Stock Report coverage on Destiny Media Resources will also be accessible on an ongoing basis to the investment community by scores of buy-side institutions and sell-side firms that utilize S&P research and information platforms daily. Millions of self-directed investors also have access to the report via their e-brokerage accounts. Please visit for additional information.


About Standard & Poor's Factual Stock Reports

This Standard & Poor’s service provides factual research coverage enabling information about Destiny Media Technologies, Inc. and other securities to reach a wide investor audience of Buy and Sell-side investors, helping them understand a company’s fundamentals and business prospects. Currently profiling over 500 issuers, S&P Factual Stock Reports increase market awareness for issuers in the investment community with insightful commentary and key statistics/information. Updated weekly with the latest pricing, trading volume, and other data, the reports include recent developments, a financial review, key operating information, Industry and peer comparisons, institutional holdings analysis, Street Consensus and opinions, performance charts, business summary, fundamental data, and news. Because coverage of these reports is sponsored by the issuer, S&P does not offer investment opinions concerning the advisability of investing in these stocks.

Standard & Poor’s Factual Stock Reports are produced separately from any other analytic activity of Standard & Poor’s. Standard & Poor’s Factual Report research has no access to non-public information received by other units of Standard & Poor’s. Standard & Poor’s does not trade on its own account.

Note: All U.S. and Canadian Companies listed on a National Exchange (not covered by S&P’s STARS research) are eligible to obtain this coverage.


About Standard & Poor's

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Destiny Media Technologies, Inc. Contact:

Steve Vestergaard
(604) 328-3893


Standard & Poor's Contact:

Customer Contact:

Richard Albanese
(212) 438-3647

Media Relations Contact:
Michael Privitera
(212) 438-6679

Keith Loh