Destiny Media Announces Online Watermark Service for Play MPE® Customers

Vancouver, BC – March 28, 2011 – Destiny Media Technologies, Inc. (DSY-TSX, DSNY-OTCBB) is pleased to announce a new online service is available to label customers to automatically extract hidden tracking information which had previously been embedded into a song distributed by Play MPE®.

When labels discover an unauthorized copy of a song which they had previously given distribution rights to, they are able to use the system to find the identity of the person that made the copy, by extracting Destiny's proprietary watermark information.

Supporting batch processing and centralized reporting across an organization, the solution allows analysis of a large number of digital files. The new system was developed to support a detection server farm, so that an unlimited number of marks could be detected in parallel, handling many songs and label requests concurrently.

The online service features an upgraded ability to instantly detect watermarks in songs that have been cropped or padded with silence. Complex heuristics analyze the signal characteristics of the audio file to identify the locations of synchronization points, from over two million possible combinations, in a mere fraction of a second. Destiny's solution is able to defeat a number of techniques used to circumvent other watermarking technologies. The mark survives compression to extremely low bit rates, conversion into other formats, digital filtering and analog formats, such as an on air radio broadcast.

The solution is integrated with a global anti piracy web crawler operated by the IFPI, so that the source of illegally distributed content can instantly be identified to Destiny's servers, so the responsible party can be held accountable.

Patents are outstanding in the US, Canada, Europe, Japan and China. The US provisional patent, originally filed in October 2006, is expected to be examined by the US Patent and Trademark Office in June of 2011.

About Destiny Media Technologies

Destiny Media (http://www.dsny.com) is the developer of the Play MPE® system (http://www.plaympe.com) which the recording industry uses to securely distribute new pre-release music through the internet to trusted recipients such as radio, media and VIP's. Real time usage statistics are available at http://www.plaympe.com/v4/company/plaympestats.php and a product overview is available at http://dsny.com/pres/index.htm

Company Contact:

Steve Vestergaard
CEO Destiny Media Technologies, Inc.
604 609 7736 x222
steve@dsny.com

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy and accuracy of this release.

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