Destiny Media Announces Play MPE® Canadian Successes

"Every Subway Car" by Barenaked Ladies Available to Canadian Radio Exclusively Through Play MPE®

Vancouver, BC – May 26, 2010 – Destiny Media Technologies (OTCBB: DSNY) is pleased to provide an update on the Canadian Play MPE® roll out.  1,400 radio station and music industry staff have registered to become Play MPE® members and over 13,000 songs have been sent to 455 Canadian recipients in 2010, including several that were exclusive to Play MPE® members.  In addition, all Canadian radio has access to 17,000 Play MPE® songs through exclusive Mediabase Canada download links.

"Every Subway Car", from Barenaked Ladies, the latest Canadian exclusive, released on 5/24/10.  According to Steve Zap at Azoff Music Management, “We send all of our releases exclusively through Play MPE® because it is a secure system; has a large installed base; and great features like exporting into iTunes, and integration with the Mediabase charts. They have a pretty cool iPhone app too!"

Play MPE® staff began radio tours in May to visit major market stations across Canada in person.  By the end of June, program directors, music directors and station managers at over fifty stations will be individually familiarized with Play MPE® advantages. 

According to Mastermind, Music Director for Vibe 98-5 in Calgary, a big advantage over other offerings is the integration with reporting.  “I love the way you can download tracks right from MPE® directly from Mediabase / 24-7…Simple!”

John Mielke, founder of the Canadian news and radio job site says Play MPE® is a welcome alternative to other solutions.  “We’ve been affiliated with Destiny since late last year and know that Canadian radio is appreciative of all of the new content being made available by Canadian labels.”

About Azoff Music Management

Irving Azoff manages many top artists including: Josh Groban, Journey, Jewel, The Eagles, X Japan, Bush, REO Speedwagon, Seal, Christina Aguilera, David Archuleta, Alter Bridge, Van Halen, 30 Seconds to Mars, Neil Diamond, New Kids on the Block, Steely Dan, Guns N' Roses and just recently signed New Edition. He is chairman and founder of Azoff Music Management Group, Inc. In late 2008, he became Chairman and CEO of Ticketmaster Entertainment. He is now the Chairman of Live Nation Entertainment.

About Astral Media

Vibe 98.5 is part of the Astral Radio Interactive Group.  

Astral Media is a leading Canadian media company, reaching people through a combination of highly targeted media properties in television, radio, outdoor advertising, and interactive media.

The Company is the country’s largest broadcaster of English- and French-language pay and specialty television services and operates, on its own or with partners, 20 television services, including The Movie Network/HBO Canada, Super Écran, Family, Canal Vie, Canal D, VRAK.TV and TELETOON.

Astral Media is also Canada’s largest radio broadcaster with 82 licensed radio stations in 8 provinces, including NRJ, RockDétente, Virgin Radio, EZ Rock and The Bear.

Astral Media Outdoor is one of Canada’s most dynamic and innovative outdoor advertising companies with nearly 8000 faces located in the largest markets in Québec, Ontario and British Columbia. The Company also operates over 100 websites with a high level of interactivity and a variety of different products and services online. Astral Media employs over 2,800 people at its facilities in Montréal, Toronto, and a number of cities throughout Canada.
The shares of Astral Media Inc. trade on the Toronto Stock Exchange under the ticker symbols ACM.A/ACM.B.

About Milkman Unlimited

Milkman Unlimited, Canada’s top job and news site for the radio industry was founded by Ottawa radio host, John Mielke in 1996.  John's been working in radio since he was 13 years old, getting his start at CHUO (then CFUO) at the University Of Ottawa. A Loyalist College graduate, Mielke currently hosts the midday show at BOB FM in Ottawa. Additionally, John has taught in the radio program at Algonquin College, has worked as an account executive, and does work as a photographer.

About Destiny Media Technologies

Destiny Media ( is the developer of the Play MPE® system ( which the recording industry uses to securely distribute new pre-release music through the internet to trusted recipients such as radio, media and VIP's.  Real time usage statistics are available at

Company Contact:
Steve Vestergaard
CEO Destiny Media Technologies, Inc.
604 609 7736 x222

Safe Harbor Statement: 

"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

Keith Loh