RCS and Play MPE® Enter into Global Partnership

RCS Radio Clients Will Have Access to New Music Powered by Play MPE® Under the Musicpoint® Brand

White Plains, NY and Vancouver, BC, December 1, 2009  -- RCS, the world’s largest broadcast software company, and Destiny Media (OTC Bulletin Board: DSNY), the global leader in the secure distribution of pre-release music to radio, are pleased to announce a partnership to deliver new music to radio stations on five continents.

With over 9,000 customers across its product lines, RCS is the leading supplier of radio automation and scheduling software, marketed under the brands Selector®, GSelector and NexGen Digital®.  Under the agreement, RCS customers will receive access to streams, album cover artwork and other metadata from the RCS website branded as Musicpoint®, which is tightly integrated into Selector software.  Through the Play MPE® system, radio stations will be able to download broadcast quality versions of songs securely into directories accessible by RCS products.

Philippe Generali, President/CEO RCS commented on the reach of Destiny’s extensive network and the support from labels. “With almost one hundred eighty seven thousand tracks in the system and global agreements with the major labels, Play MPE® is the right partner to securely supply new music to the thousands of stations worldwide that use Selector to schedule their music. Our software is currently being used in more than 100 countries and this announcement will help our clients get the new music faster with Destiny’s Play MPE® service and Musicpoint®.”

“We’re extremely pleased to work with the RCS team and their industry standard tools”, added Destiny CEO Steve Vestergaard. “A win-win for everyone, the agreement gives our label customers vast reach into a large number of international stations, while giving RCS customers instant access to the widest possible selection of pre-release music.”
Destiny Media Contact:
Steve Vestergaard
CEO Destiny Media Technologies, Inc.
604 609 7736 x222
RCS Contact:
Dwight Douglas
VP Marketing
Safe Harbor Statement:
"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

Keith Loh