Destiny Media Announces Partnership Between Play MPE® and Australian Independent Record Labels Association

VANCOUVER, May 7, 2009  --  Destiny Media Technologies, Inc. (DSNY OTCBB), the industry's leading secure digital media distribution company, is pleased to announce that Australian partner, The Shooting Star Picture Company has established a partnership with the Australian Independent Record Labels Association (AIR) to provide media distribution services for Australia's 300+ indie record companies through the Play MPE® music delivery software.

The deal sees the industry body enable all its members to join major independents Shock, Inertia, Remote Control, Liberation, Shogun and many more who are all using the system to service pre-release music to the media. With major labels Universal, EMI and Warner also utilising the system, Play MPE® has firmly become the industry standard for promotional music delivery in Australia.

“D-Star is a pioneer in delivering promotional material to media in a direct, targeted and cost-effective way and that's exactly what our members need,” said AIR CEO Stuart Watters. “Our arrangement with Shooting Star opens up the Play MPE® platform so that every label from a one-artist operation to our larger members all have the ability to access the same media servicing techniques as the major multinationals and that can only be a good thing for the sector.” 

“We recognise that the independent sector is the fastest growing area of the modern music industry,” said Shooting Star Picture Company CEO Peter Skillman. “Not only that but its the side of the industry which nurtures innovation and that's the spirit that D-Star embodies. Levelling the playing field and ensuring that good music is heard regardless of its label is a huge priority for us and we're proud to be partnering with AIR to ensure that goal is realised.”

FOR MORE INFORMATION ON THE PLAY MPE® SYSTEM, PLEASE VISIT http://www.dstarmpe.com. IF YOU ARE AN INDIE LABEL OR ARTIST AND WANT TO SEND YOUR MUSIC TO THE MEDIA USING PLAY MPE®, PLEASE CONTACT NICK O’BYRNE AT AIR on (03) 8554 4330 or nick@air.org.au

About Shooting Star

Shooting Star (http://www.shootingstar.com.au) was established 16 years ago and is now at the forefront of commercial and television production, post-production and – with D-Star – the digital delivery of promotional assets including video via D-Star Digital and audio via Play MPE. Shooting Star has also become a major force with its cinema advertising sales arm, Star Media, is pioneering the delivery of high- definition cinema advertising and launching Cinema Live, bringing live events to big screens around Australia.

About Destiny Media

Play MPE® is a product of Destiny Software Productions (DSNY-OTCBB).  With over 28,000 users and over 131,000 songs from more than 1,000 record labels, including Universal Music Group, EMI Music Group, Sony BMG and Warner Music Group, Destiny's Play MPE® system is the most widely used digital distribution system available to the recording and radio industries.  Play MPE® is a secure distribution system that features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing and media.   A powerful promotional tool, Play MPE® also allows record companies to distribute video, text and graphics including music videos, CD covers, credits, lyrics, promotions, and other content.  More information on Play MPE® can be found at www.plaympe.com

About  AIR

AIR is a non profit, non government association dedicated to supporting the growth and development of Australia’s independent recording sector. AIR represents Australian owned record labels and independent artists based in Australia.  AIR's primary purpose is to foster an increasing marketplace for Australian independent music and assist in the long-term development, growth and success of Australia's independent recording industry.

Company Contact:
Steve Vestergaard
CEO Destiny Media Technologies, Inc.
604 609 7736 x222
steve@dsny.com

Safe Harbor Statement:
"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

Keith Loh