Play MPE® / Rockstar Quintessential VIP Juno Awards Party

VANCOUVER, B.C.,April 3, 2009 –Destiny Media Technologies is pleased to provide photos from the Canadian Juno Awards weekend and the Play MPE® / Rockstar "Quintessential VIP Juno Awards Party" at the Lift Restaurant.

March 27-29th was the Canadian Juno Awards weekend in Destiny's home town of Vancouver and a great opportunity to welcome the Canadian music industry and feature the Play MPE® global standard music distribution system. Destiny international sales staff flew in for the event and a group of eight executives and sales representatives attended various Juno functions, including the Caras Juno Welcome Reception, the private industry awards dinner, VIP seats at the televised awards show and private parties hosted by EMI and UMG.

On the 28th, Destiny and Rockstar threw the "Quintessential VIP Juno Awards Party" at the Lift restaurant, with the doors opening as the private awards dinner ended next door. Food and drinks were complimentary and the industry let loose, partying into the wee hours of the morning. This was the "IT" party and the one for the who's who of the Canadian music industry to be at for the Juno weekend.
The party was a huge success with over 450 people attending, including:

  • dozens of Senior VP's, executives and other staff from all four
    Canadian major labels
  • senior CARAS staff, SOCAN, FACTOR, Juno sponsors
  • owners and staff of independent labels across Canada
  • dignitaries including cabinet ministers, ambassadors, mayors and
    others from Canada and elsewhere, in for the Junos
  • staff and owners of Canadian radio stations across Canada, XM
  • actors and other representatives from the Canadian film industry
  • dozens of celebrities, musicians, models and others attending the Junos
  • representatives from the Canadian and foreign media including senior
    representatives from Much Music, MTV, iTunes, Zune, Yahoo, and Canadian TV, magazines and newspapers
  • music buyers for Canadian retail chains
  • talent agents, concert promoters and promotions staff from across Canada

The party was a great opportunity to educate the Canadian market about the global standard Play MPE® system which is being adopted around the world. The Play MPE® logo was prominently projected on the side of the restaurant which was viewable by Juno Awards Dinner attendees as they left the Bayshore and celebrities were encouraged to have their pictures taken in front of our sponsored vanity wall (although the party was a chance for them to "let their hair down" and some of the bigger acts didn't want to be photographed.)

Educational videos featuring Play MPE® ads and commercials and Rockstar's latest music videos played behind the bar. In addition to wine, beer and spirits, party goers could order branded Play MPE® and Rockstar specialty martinis.

About Destiny Media Technologies

Destiny ( is a media solutions company which provides secure distribution and instant play streaming media tools that the world’s largest media companies, ad agencies, market research companies and leading labels including: Universal Music Group, EMI, Warner Music Group, Sony BMG and others use to distribute their audio and video content on the Internet.  Products include Play MPE® ( and Clipstream® ( ).

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Keith Loh