Destiny Announces International Play MPE® System Redesigned to Support Global Usage

Play MPE® Encoder v.4 Now Available for General Release

VANCOUVER, B.C., March 5, 2009 – Destiny Media Technologies (OTC Bulletin Board: DSNY), the global leader in the secure distribution of pre-release music to radio and other trusted recipients ( ) and provider of instant play streaming media is pleased to announce the launch of Play MPE® Encoder v.4 and corresponding server enhancements.   

The new solution will catalyze global expansion by allowing international label clients to distribute their content more quickly to local offices, so launches can be coordinated worldwide for maximum impact.  A key design criteria was that it had to be easy for labels to reuse assets across territories.  Now a single asset can be added to the system once, then used around the world without risk of being altered or leaked.

The combination of new uploading efficiencies, a faster encoding process and extensive multitasking abilities allow for more productivity in less time. The release approval process has been streamlined to save the release approver considerable time and energy.

The new label and staff manager functions empower the labels to be in complete control of their business. The team-based approach for email blast, release creation, and asset management is controlled by a secure permission based system.  One or more master administrators at the parent label controls staff and sub-label access to the system.  There are five control levels for manipulating assets, four for lists and eight levels of access for releases.  

Encoder v.4 includes a powerful new list manager that features hierarchies of recipient lists and sub-lists and list-based digital rights management so different recipients on a list can be given different rights within a single release.

Local offices can assign assets and recipients, then promotional materials can be customized for the local language and marketing plan.  Flexible pre-set and custom email alert templates are automatically populated from the master asset database.

Backend improvements ensure recipients will receive the highest level of availability and performance.  The new improved database architecture supports real time load balancing across unlimited numbers of server facilities.  Destiny currently has multiple server locations in North America and will add a dedicated facility in Europe in the current quarter.  Media is distributed securely and automatically across all the server locations in the Play MPE® content delivery network.

A team of five internal staff have been developing this new system full time since December, 2006 in heavy collaboration with major labels on design of new features and testing.  The beta version of this software has been used successfully by major labels to send live European and North American tracks since fall 2008.  Play MPE® Encoder v.4 represents the state of the art in secure global distribution of media assets.

About Destiny Media Technologies

Destiny ( is a media solutions company which provides secure distribution and instant play streaming media tools that the world’s largest media companies, ad agencies, market research companies and leading labels including: Universal Music Group, EMI, Warner Music Group, Sony BMG and others use to distribute their audio and video content on the Internet.  Products include Play MPE® ( and Clipstream® ( ).

Safe Harbor Statement:
"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.


Keith Loh