Universal Music Australia Chooses Play MPE® To Digitally Deliver Pre-release Music

Sydney, Australia, November 4, 2008 – The Shooting Star Picture Company and Universal Music Australia are pleased to announce the migration of all Universal Music digital servicing to PLAY MPE®, Australia's new industry standard for the delivery of promotional content to radio and other media. Universal Music is Australia's largest record label featuring talent including, The Presets, Fall Out Boy, Rihanna, , Powderfinger, Vanessa Amorosi, Sam Sparro ,U2, Snow Patrol, Guns n Roses and 50 Cent.

Universal joins Warner in exclusively delivering via PLAY MPE®, between them commanding on average around 50% of tracks played on Australian radio. Other labels currently using the system include EMI, Shock, MGM, Liberation, Inertia and many more, creating a “one-stop” destination for media's music needs. Play MPE® allows media to easily preview and download relevant music in CD quality files, transfer tracks to portable music devices such as iPods.

Universal will also be using D-Star Spins, Australia's most accurate and user-friendly service for tracking radio airplay. D-Star Spins is an essential planning tool for music companies to track the success of campaigns in real-time.

“Play MPE® is already in place with our sister companies, so it made sense to continue the association locally.    The model allows us to easily upload and instantly release tracks to radio and business partners with efficient results.  The use of Dstar spins to track those results completes part of the service for us” commented Martha Pavlakis, Director Radio/TV, Universal Music.

“Our partnership with Universal has been long-standing with our D-Star Digital video delivery solution and we are delighted that the company has joined us on the journey to build Australia's best suite of services to help labels and media outlets better work together in this changing industry landscape,” said Shooting Star Picture Company CEO Peter Skillman. “Play MPE® continues to revolutionise the way promotional materials are delivered and we're proud to offer to media the only system that collects the majority of their promotional content in one place.”

Play MPE® (promotional audio delivery) and D-Star Digital (promotional video delivery) are available now with FREE accounts for media. D-Star welcomes previous users of other services to the D-Star suite for all of their promotional content needs. To sign up for a media account or to find out how either product can assist your business access the media, visit www.dstarmpe.com. D-Star Spins is available now for radio playlist monitoring in all mainland capital cities plus the Gold Coast including all commercial radio, Triple J and selected community stations. For more information on utilising this service, please email Stephen Green at D-Star at stephen@dstarmpe.com.

About Shooting Star

(http://www.shootingstar.com.au) was established 16 years ago and is now at the forefront of commercial and television production, post-production and - with D-Star - the digital delivery of promotional assets. Shooting Star has also become a major force with its cinema advertising sales arm, Star Media, and is pioneering the delivery of high-definition cinema advertising.

About Play MPE®

With over 23,000 users and over 100,000 songs from more than 1,000 record labels, including Universal Music Group, EMI Music Group, Sony BMG and Warner Music Group, Destiny's Play MPE® system is the most widely used digital distribution system available to the recording and radio industries.  Play MPE® is a secure distribution system that features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing and media.   A powerful promotional tool, Play MPE® also allows record companies to distribute video, text and graphics including music videos, CD covers, credits, lyrics, promotions, and other content.  More information on Play MPE® can be found at www.plaympe.com

About Destiny Media Technologies

Destiny (www.dsny.com) is a software development company which provides tools that some of the world's largest media companies use to distribute their content on the Internet.  Products include Play MPE®, Clipstream® and Radio Destiny™.

Company Contact:

Steve Vestergaard CEO Destiny Media Technologies, Inc. 604 609 7736 x222 steve@dsny.com

Safe Harbor Statement:
"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

 

Keith Loh