Warner Australia Chooses Play MPE® to Digitally Distribute Pre-release Music to Radio

Sydney, Australia, October 31, 2008 – The Shooting Star Picture Company and Warner Music Australia are pleased to announce a partnership which will see one of Australia's largest record companies migrate to the exclusive use of PLAY MPE® and Spins services, Australia's new industry tools for audio and video delivery and radio monitoring.  Both services are marketed exclusively in Australia as part of the D-Star product line.

PLAY MPE® has been testing throughout 2008 and will now provide delivery of Warner's new release content to all media exclusively on this digital platform. The Play MPE® system allows media to easily preview and download relevant music in CD quality files, transfer tracks to portable music devices such as iPods and easily collate usage data on new releases for Warner Music Australia.

D-Star Spins also launches this month, providing Australia's most accurate and user-friendly service for tracking radio airplay for label's catalogues. D-Star Spins is an essential planning tool for music companies such as Warner Music Australia to track the success of campaigns in real-time.

“We are pleased to be extending our existing relationship with Shooting Star and the breadth of services they provide our organisation. Both Play MPE® and Spins are excellent, state of the art services which will provide the important business tools we need to communicate and interact with all our media partners” said Director of Promotions and Publicity for Warner Music Australia - Ben Facey. 

“We are delighted that Warner Music Australia is joining us on this journey to provide Australia's industry standard in promo delivery,” said Shooting Star Picture Company CEO Peter Skillman. “Our D-Star business is based on listening to the needs of both media and our label clients and proving the solutions and ever-improving products that are based on understanding both sides of the fence. Our current success proves that our strategy is the right one and we look forward to a long and prosperous future with Warner as well as our other valued clients.”

Play MPE® (promotional audio delivery) and D-Star Digital (promotional video delivery) are available now with FREE accounts for media. D-Star welcomes previous users of other services to the D-Star suite for all of their promotional content needs. To sign up for a media account or to find out how either product can assist your business access the media, visit www.dstarmpe.com. D-Star Spins is available now for radio playlist monitoring in all mainland capital cities plus the Gold Coast including all commercial radio, Triple J and selected community stations.

About Shooting Star

(http://www.shootingstar.com.au) was established 16 years ago and is now at the forefront of commercial and television production, post-production and - with D-Star - the digital delivery of promotional assets. Shooting Star has also become a major force with its cinema advertising sales arm, Star Media, and is pioneering the delivery of high-definition cinema advertising.

About Play MPE®

With over 23,000 users and over 100,000 songs from more than 1,000 record labels, including Universal Music Group, EMI Music Group, Sony BMG and Warner Music Group, Destiny's Play MPE® system is the most widely used digital distribution system available to the recording and radio industries.  Play MPE® is a secure distribution system that features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing and media.   A powerful promotional tool, Play MPE® also allows record companies to distribute video, text and graphics including music videos, CD covers, credits, lyrics, promotions, and other content.  More information on Play MPE® can be found at www.plaympe.com

About Destiny Media Technologies

Destiny (www.dsny.com) is a software development company which provides tools that some of the world's largest media companies use to distribute their content on the Internet.  Products include Play MPE®, Clipstream® and Radio Destiny™.

Company Contact:
Steve Vestergaard CEO Destiny Media Technologies, Inc. 604 609 7736 x222 steve@dsny.com

Safe Harbor Statement:
"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

 

Keith Loh