Play MPE® breaks 100 million deliveries and surpasses 100,000 songs

Destiny Media Sets The Bar For Global Standard

VANCOUVER, B.C., OCTOBER 8, 2008 – Play MPE® from Destiny Media Technologies, (DSNY OTCBB) the global standard in digital media delivery, is pleased to announce that it has surpassed over 100 million total deliveries to music industry recipients. It has also reached another landmark moment by sending out over 100,000 songs in the Play MPE® System.

“The Play MPE® has quickly become the global industry standard for digital delivery,” stated Steve Vestergaard, CEO, Destiny Media Technologies. “There is no other digital delivery solution in the music industry today that has even come close to reaching these kind of numbers. Play MPE® continues to break new ground and set new heights where others don’t even come close. ”

“Reaching these kind of numbers is a new record and further validates that Play MPE® is the only global digital delivery solution,” stated Dean Ernst, VP of MPE Operations. “Content owners from various countries around the world use Play MPE® everyday. Major record companies such as Universal Music Group, Warner Music Group, EMI Music Group, Sony BMG and many major independent labels embrace the Play MPE® System as their clear delivery choice.”

About Play MPE®

With over 23,000 users and over 100,000 songs from more than 1,000 record labels, including Universal Music Group, EMI Music Group, Sony BMG and Warner Music Group, Destiny's Play MPE® system is the most widely used digital distribution system available to the recording and radio industries.  Play MPE® is a secure distribution system that features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing and media.   A powerful promotional tool, Play MPE® also allows record companies to distribute video, text and graphics including music videos, CD covers, credits, lyrics, promotions, and other content.  More information on Play MPE® can be found at

About Destiny Media Technologies

Destiny ( is a software development company which provides tools that some of the world's largest media companies use to distribute their content on the Internet.  Products include Play MPE®, Clipstream® and Radio Destiny™.

Company Contact:
Steve Vestergaard CEO Destiny Media Technologies, Inc. 604 609 7736 x222

Safe Harbor Statement:
"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

Keith Loh