Play MPE® launches Canadian Mediabase downloads with Canadian major labels

EMI Music Canada and Sony BMG Canada Among Canadian Label Clients

VANCOUVER, B.C., AUGUST 1, 2008 - Destiny Media Technologies, (DSNY OTCBB) the global standard in digital media delivery, is pleased to announce the rollout in Canada of music downloads directly from the Canadian Mediabase charts to Canadian radio broadcasters. The initial phase will include releases from both EMI Music Canada and Sony BMG Canada. Other Canadian labels will soon be made available to broadcasters.

“Play MPE® music downloads from the Mediabase charts have been a huge success in the United States. We have had many Canadian broadcasters ask us to make this same feature available in Canada. We have listened and are proud to announce this rollout with the Canadian major record labels,” stated Dean Ernst, VP of MPE Operations

“Our exclusive partnership with Play MPE® provides the perfect combination to radio broadcasters; song airplay data and song downloads,” said Rich Meyer, President, Mediabase.  “We are pleased that the Canadian labels have made the choice to make their releases available for download on the Canadian Mediabase charts. The industry is moving at a fast pace and when we can provide ease of use to Canadian radio by combining everything in one central location, it only helps to strengthen the industry.”
 

About Mediabase

In addition to providing vital airplay information to the music industry, Mediabase 24/7, a division of Premiere Radio Networks, provides research to nearly 1,700 affiliate radio stations in the U.S. and Canada on a barter subscription basis.  Mediabase 24/7 monitors more than 1,750 radio stations in 175 U.S. and Canadian markets. 

About Play MPE®

With over 22,000 users and over 88,000 songs from more than 1,000 record labels, including Universal Music Group, EMI Music Group, Sony BMG and Warner Music Group, Destiny's Play MPE® system is the most widely used digital distribution system available to the recording and radio industries. Play MPE® is a secure distribution system that features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing and media. A powerful promotional tool, Play MPE® also allows record companies to distribute video, text and graphics including music videos, CD covers, credits, lyrics, promotions, and other content. More information on Play MPE® can be found at www.plaympe.com
 

About Destiny Media Technologies

Destiny Media Technologies is a software development company which provides tools that some of the world's largest media companies use to distribute their content on the Internet. Products include Play MPE®, Clipstream® and Radio Destiny(TM).

Company Contact:
Steve Vestergaard CEO Destiny Media Technologies, Inc. 604 609 7736 x222 steve@dsny.com

Safe Harbor Statement:
"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.
 

Keith Loh