Major Broadcasters In North America Embrace Play MPE® as Digital Delivery Standard

With users exceeding 22,000, Play MPE® further solidifies itself as radio's digital delivery choice for new music.

VANCOUVER, BC, JULY 22, 2008 - Destiny Media Technologies’ (DSNY OTCBB) Play MPE® digital delivery system continues to dominate as the music industry’s digital delivery leader. 

Leaders in terrestrial, satellite, and Internet broadcast have made Play MPE® the digital delivery service of preference. Having recently topped over 22,000 users and having serviced over 90,000 tracks, Play MPE® is the most extensively used digital delivery service. Radio programmers in all formats count on Play MPE® for its broadcast quality audio, speed, convenience, and ease of use.

"The business is changing every day and digital music ingestion is made simple with Play MPE...much easier than opening packages, ingesting music and typing in all the required metadata. Play MPE has the quality and info XM needs with a turnkey process...truly a win/win for labels, artists and radio” says Jon Zellner, Senior Vice President/Music Programming, XM Satellite Radio

Bobby Leach, Music Services Director at Clear Channel Radio comments, “I would call myself a power user and I appreciate the ease of use. It’s always minimized on my desktop and ready to rock. No complicated passwords or login to remember. When the rep fails to send the product, I count on MPE to deliver.”

"Play MPE delivers high quality digital tracks from various formats, which comes in handy when you're working for a company that has hundreds of radio stations. It is so quick and easy to use, it makes my job a lot easier” remarks Seth Neiman, Manager of Digital Content at CBS Radio

TJ Lambert, Senior Vice President, Affiliate Relations Worldwide, ABC Radio Networks/ABC Radio International, states "Play MPE is an invaluable resource, especially when dealing with so many affiliates and so many diverse formats.  I can find any song I want at the touch of a button, no more digging through piles of CDs that take up space in my office and eventually end up in landfills.  The superior audio quality makes it easy for me to stay informed and on top of my game when dealing with our affiliates.  Our programming experts love it…they can get a song on-air in a flash!"

“Play MPE is the perfect solution for all of us that wear multiple hats in today’s competitive environment.  Since there’s no software, I can access Play MPE easily, wherever I might be on any given day.  Play MPE is an invaluable tool for Envision Radio Networks, our clients, and producers.  All of that time that we used to spend hunting for music and chasing down missing overnight packages is now used to create even better production for our programs and services!” says Danno Wolkoff, President/CEO, Envision Radio Networks.

Dean Ernst, Play MPE VP of Operations says “Play MPE® is thrilled to have the support and endorsement of these top broadcasters. This further solidifies Play MPE® as the #1 choice for broadcasters and the industry standard for pre-release media delivery.”

About Play MPE®

With over 22,000 users and over 88,000 songs from more than 1,000 record labels, including Universal Music Group, EMI Music Group, Sony BMG and Warner Music Group, Destiny's Play MPE® system is the most widely used digital distribution system available to the recording and radio industries. Play MPE® is a secure distribution system that features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing and media. A powerful promotional tool, Play MPE® also allows record companies to distribute video, text and graphics including music videos, CD covers, credits, lyrics, promotions, and other content. More information on Play MPE® can be found at

About Destiny Media Technologies

Destiny Media Technologies is a software development company which provides tools that some of the world's largest media companies use to distribute their content on the Internet. Products include Play MPE®, Clipstream® and Radio Destiny(TM).

Company Contact:

Steve Vestergaard CEO Destiny Media Technologies, Inc. 604 609 7736 x222

Safe Harbor Statement:
"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.


Keith Loh