Play MPE® Soars On Recent High Profile Releases

System Activity Approaches 6 Million Including Downloads - 135% Increase Over Same 2007 Period

VANCOUVER, BC, JUNE 23, 2008 - Destiny Media Technologies (DSNY OTCBB) announces record numbers in system activity for its Play MPE® digital delivery system compared to the same period last year.  Play MPE® further cements itself as the industry standard for digital delivery and proving to be the only system of choice for broadcasters and record labels.

Play MPE® posted dramatic growth over 2007 and continues to lead the industry with the adoption of digital delivery. Record numbers across the board includes a 135% increase in downloads, streams, burns and exports totaling almost 6 million in activity. Users jumped over 52% to 21,476 installed and tracks in the system exploded to almost 87,000 representing an increase of 80% compared to June 2007.

Recent exclusives and high profiles releases for artists such as this season’s American Idol winner David Cook, Mariah Carey, Madonna, Coldplay, Carrie Underwood, Timbaland, Rihanna, Chris Brown, Usher, Lil Wayne, Flo Rida, Alicia Keys, Fergie, Radiohead, Miley Cyrus, Jordin Sparks, 3 Doors Down, Taylor Swift, Maroon 5, Leona Lewis, Weezer and Sara Bareilles, have further driven demand for the Play MPE® System.

Signed agreements with both Universal Music Group and EMI Music Group and every other major label including Warner Music Group and SONY BMG using the Play MPE® System, solidify Play MPE® as the only digital delivery system that can provide one central service for all major labels and all releases.

“Play MPE® continues to widen the gap over any other digital delivery system and sets the benchmark in the industry. It is the only system to have releases for all music formats from all the major labels. It has the highest adoptions, installations and activity therefore making it the music industry standard. This amazing growth proves that we are fast approaching critical mass and widespread industry usage towards digital delivery. What a ride it has been for only the first 6 months of this year. Certainly the remaining part of 2008 is expected to hail more successes for Play MPE®,” stated Dean Ernst, VP of MPE Operations. “

About Play MPE™

With over 21,000 users and over 83,000 songs from more than 1,000 record labels, including Universal Music Group, EMI Music Group, Sony BMG and Warner Music Group, Destiny's Play MPE® system is the most widely used digital distribution system available to the recording and radio industries.  Play MPE® is a secure distribution system that features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing and media.   A powerful promotional tool, Play MPE® also allows record companies to distribute video, text and graphics including music videos, CD covers, credits, lyrics, promotions, and other content.  More information on Play MPE® can be found at

About Destiny Media Technologies

Destiny ( is a software development company which provides tools that some of the world's largest media companies use to distribute their content on the Internet.  Products include Play MPE™, Clipstream™ and Radio Destiny™.

Company Contact:

Steve Vestergaard, CEO Destiny Media Technologies, Inc. (604) 609-7736 (ext. 222) Email:

Safe Harbor Statement:
"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.


Keith Loh