Play MPE® Expands Into Northern Europe

Long-Term Agreements Signed with Three Major Labels Universal Music Sweden, SONY BMG Sweden and Warner Music Sweden

VANCOUVER, BC, JUNE 10, 2008 - Destiny Media Technologies (DSNY OTCBB) is pleased to announce expansion into Europe with new agreements signed with SONY BMG Sweden, Universal Music Sweden and Warner Music Sweden. These major labels will utilize the Play MPE® digital delivery system to send their releases to European radio broadcasters as well as press, media and other music industry recipients.

“We have been actively testing the Play MPE® System and it has proven itself as the best digital delivery tool to meet our needs,” stated Niklas Rune, Radio Marketing Manager, Universal Music Sweden. “Our clients are embracing digital delivery and they love the Play MPE® System. It is the answer for us to digitally delivery our releases to people that need it now.”

“Play MPE® is the perfect solution for us here at Sony BMG Sweden,” said Joakim Johansson, Head of Radio and Video Promotion for Sony BMG Sweden. “It has streamlined the way we send out our music to our clients. It is simple and secure and provides our radio clients all the tools they need.”

“Digital delivery is the way the industry is moving and Play MPE® makes the transition from CD to digital an easy step for our customers,” commented Jenny Palmquist, Broadcast Promotion Manager, Warner Music Sweden. “It is a one-stop shop for our broadcasters and with the success it has had in North America, we are confident the results will be the same here in Europe.”

“Play MPE® is excited to be working with these labels in Europe. Having three of the four majors collectively using the Play MPE® System is a testament to the success of our product. Play MPE® is the standard for digital delivery in North America and with recent expansions into Australia, New Zealand and now Europe, we are confident we will become the global standard as well,” added Dean Ernst, VP of MPE Operations.  

About Universal Music Sweden

Universal Music Sweden is a subsidiary of Universal Music Group, the world's leading music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, the industry's leading global music publishing operation.

Universal Music Group's record labels include Decca, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Motown Records Group, Universal Music Latino, Universal Records South, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, its new media and technologies division; Bravado, its merchandising company; Twenty-First Artists, its full service management division; and Helter Skelter, its live music agency.

Universal Music Group is a unit of Vivendi, a global media and communications company.

About SONY BMG Sweden

Sony BMG Sweden is an affiliate of Sony BMG Music Entertainment. Sony BMG Music Entertainment is a global recorded music joint venture with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history.  SONY BMG MUSIC ENTERTAINMENT is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.

About Warner Music Sweden

Warner Music Sweden is a division of Warner Music Group (WMG), the only stand-alone music company to be publicly traded in the United States in May 2005. With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Bad Boy, Cordless, East West, Elektra, Lava, Maverick, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word. Warner Music International, a leading company in national and international repertoire operates through numerous international affiliates and licensees in more than 50 countries. Warner Music Group also includes Warner/Chappell Music, one of the world's leading music publishers.

About Play MPE™

With over 21,000 users and over 83,000 songs from more than 1,000 record labels, including Universal Music Group, EMI Music Group, Sony BMG and Warner Music Group, Destiny's Play MPE® system is the most widely used digital distribution system available to the recording and radio industries.  Play MPE® is a secure distribution system that features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing and media.   A powerful promotional tool, Play MPE® also allows record companies to distribute video, text and graphics including music videos, CD covers, credits, lyrics, promotions, and other content.  More information on Play MPE® can be found at

About Destiny Media Technologies

Destiny ( is a software development company which provides tools that some of the world's largest media companies use to distribute their content on the Internet.  Products include Play MPE™, Clipstream™ and Radio Destiny™.

Company Contact:

Steve Vestergaard, CEO Destiny Media Technologies, Inc. (604) 609-7736 (ext. 222) Email:

Safe Harbor Statement:
"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.


Keith Loh