CO5 Music Signs Exclusive Agreement with Play MPE®

VANCOUVER, BC, MAY 29, 2008 - Destiny Media Technologies (DSNY OTCBB) is pleased to announce the signing of a new exclusive agreement with CO5 Music. Defined as the original outsource radio promotion company for hire, CO5 will make the Play MPE® digital delivery system available to their label clients for all releases to radio, satellite broadcasters and other music industry recipients.

Tracy Brown and Todd Sievers, Acting CEO’s for CO5 Music said, “Digital music distribution is a necessary and long overdue service that needs to be whole heartedly embraced by the entire radio community.  It is a cheaper form of distribution and anything we can do to shrink our carbon footprint, we embrace enthusiastically.  This is a no-brainer and we hope to help speed up the transition away from traditional physical CD distribution.”

Brown and Sievers added that “Play MPE® provides a clean environmentally-friendly service that is very easy to use and we have found that radio appreciates the simplicity.  They are the service that radio is using and the clear choice for the labels to digital delivery their releases. As an added bonus, digital distribution takes away the oldest excuse in the book for programmers saying that they lost the CD!”

“CO5 Music is a company that is founded on integrity, high standards and a love for music. Working with such a dedicated and great group of individuals is truly a pleasure,” said Dean Ernst, VP of Play MPE Operations. “Being one of the largest promotion companies in the music business today, CO5 truly understands that digital delivery is the only way to move a label forward and to reduce servicing costs associated with the physical CD. Broadcasters and labels are embracing the move to digital delivery and signing CO5 to our long list of label and promotion clients is a testament to this.”

About CO5 Music

Founded in 2003, CO5 Music (www.co5music.com) is the original outsource radio promotion field staff for hire.  CO5 Music provides full service radio promotion and marketing services for national brands through a regionally based team across the country. 

CO5 services allow artists, managers, publishers and small labels from around the world the ability to release songs in the United States and work them at radio for an affordable price.  CO5 provides instant national exposure without the overhead costs of a label having their own in-house promotion staff.  

CO5 Music consists of CO5 Nashville, CO5 Urban, CO5 Sales and Marketing even CO5 A&R.  Future expansions include moving into the Latin, Christian, Publicity and Ringtone areas.

About Play MPE™

With almost 21,000 users and over 82,000 songs from more than 1,000 record labels, including Universal Music Group, EMI Music Group, Sony BMG and Warner Music Group, Destiny's Play MPE™ system is the most widely used digital distribution system available to the recording and radio industries.  Play MPE™ is a secure distribution system that features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing and media.   A powerful promotional tool, Play MPE™ also allows record companies to distribute video, text and graphics including music videos, CD covers, credits, lyrics, promotions, and other content.  More information on Play MPE™ can be found at www.plaympe.com

About Destiny Media Technologies

Destiny (www.dsny.com) is a software development company which provides tools that some of the world's largest media companies use to distribute their content on the Internet.  Products include Play MPE™, Clipstream™ and Radio Destiny™.

Company Contact:

Steve Vestergaard, CEO Destiny Media Technologies, Inc. (604) 609-7736 (ext. 222) Email: steve@dsny.com

Safe Harbor Statement:
"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

 

Keith Loh