Christian Majors Sign New Agreements and Renewals with Play MPE®

Warner, Sony BMG and EMI Christian Label Groups Choose Play MPE®

Vancouver, BC, May 28, 2008 - Destiny Media Technologies (DSNY OTCBB) is pleased to announce paid commercial agreements are in place with Curb, EMI CMG, INO, Integrity, Provident and Word, collectively representing 100% of the Christian major labels. These labels use Destiny’s premiere digital distribution system, Play MPE®, to securely move pre-release music to radio stations and other trusted recipients.

Brian Dishon, VP National Promotions, Provident Label Group, remarks "Sometimes it's scary how technology can change our behavior in such a large-scale way without us even being aware that it is happening so efficiently or so quickly.  This is the case with Play MPE®, and it is a good thing!”

According to Dishon, Play MPE® has changed the way they do business. “We used to have to manufacture a CD and wait 30 days to ship a single out to radio. Just last week we were delivered a mastered single around 2 pm and it was in the system and sent to radio by 4 pm and we had an ‘add’ on the song the following morning!"

Derek Jones, VP Promotional Marketing, Word Label Group also gives kudos to the system. "We love PLAY MPE®! It has revolutionized the way we deliver music to radio...quick and quality downloads that are safe and secure!"

"Play MPE® is the sole standard of digital delivery for the Christian format," said Dean Ernst, VP of MPE Operations. "This format is a great example of how an industry can move from physical CD to digital when it is done in an organized and collective manner. We are grateful for the continued support and thank both labels and radio for making us the clear and only choice for digital delivery." 

Play MPE® is the only system to deliver HD audio from source to destination at high download speeds without conversion to a lower quality format such as WMA. Radio stations receive the latest music instantly without sacrificing audio quality. It provides content owners the choice of locking releases to recipient machines or allowing the songs to be copied. It embeds a digital watermark that doesn’t affect audio quality and survives compression and conversion into other audio formats, including analog.

Play MPE® has become the delivery standard for Christian radio with 100% of Christian reporting radio stations installed with the system. So far this year, these six major Christian labels have generated well over 200,000 transactions (536 singles, 355 compilations, 57 albums and 8 box sets).

About Provident

Provident Music Group is a unit of SONY BMG MUSIC ENTERTAINMENT, and comprises Provident-Integrity Distribution and Provident Label Group. The label group entity includes Beach Street, Essential, Flicker and Reunion Records and is distributed to Christian retail by Provident-Integrity Distribution and to general market retail through SONY BMG Distribution.

About Word

Word Label Group, comprised of Word Records, Fervent Records, Myrrh Records and Canaan Records, is a division of Word Entertainment, a Warner Music Group / Curb company. The artist roster heralds some of today's top Christian music performers and songwriters including Amy Grant, Point Of Grace, BarlowGirl, Jaci Velasquez, Building 429, Big Daddy Weave, By The Tree, Nicole C. Mullen and Randy Travis. The Word Label Group leads the industry with over 50 years of music-making history.

About Play MPE™

With almost 21,000 users and over 82,000 songs from more than 1,000 record labels, including Universal Music Group, EMI Music Group, Sony BMG and Warner Music Group, Destiny's Play MPE™ system is the most widely used digital distribution system available to the recording and radio industries.  Play MPE™ is a secure distribution system that features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing and media.   A powerful promotional tool, Play MPE™ also allows record companies to distribute video, text and graphics including music videos, CD covers, credits, lyrics, promotions, and other content.  More information on Play MPE™ can be found at www.plaympe.com

About Destiny Media Technologies

Destiny (www.dsny.com) is a software development company which provides tools that some of the world's largest media companies use to distribute their content on the Internet.  Products include Play MPE™, Clipstream™ and Radio Destiny™.

Company Contact:

Steve Vestergaard, CEO Destiny Media Technologies, Inc. (604) 609-7736 (ext. 222) Email: steve@dsny.com

Safe Harbor Statement:
"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

 

Keith Loh