Robbins Entertainment, Rounder Records, and New West Records Sign Long Term Agreement with Play MPE®

Play MPE® adds three additional major independent labels to its roster, further cementing itself as the global standard for digital delivery.

VANCOUVER, British Columbia, May 16, 2008 /PRNewswire-FirstCall via COMTEX News Network/ --

Destiny Media Technologies (OTC Bulletin Board: DSNY) is pleased to announce the signing of new termed agreements. Robbins Entertainment, Rounder Records, and New West Records will utilize the Play MPE® System to digitally deliver pre-release content to radio broadcasters, trusted recipients, and music industry VIPs.

Frank Murray, VP Promotion Robbins Entertainment and Tony Benken, VP Promotion Robbins Nashville, said "Play MPE® has proven to be an effective tool in getting our music in front of busy programmers. The service's ease of use and customer service benefit labels and radio alike."

"Rounder Records is excited to be working with Play MPE®," said Paul Langton, VP Promotion. "It's hands-down the best way to get our music directly to the programmers the second we send it out."

"These days it's about cutting through the clutter," said Jeff Cook, Head of Promotion, New West Records. "With the massive amount of CDs that are hitting the doors of radio every week, Play MPE® has become a valuable source for radio, allowing easy digital access to releases as the industry transitions over."

Laurie Gail, Director of East Coast Label and Radio Relations, Play MPE®, said, "We couldn't be more excited to have three labels with incredible rosters and a long standing history of breaking new artists. Their contributions to music assure a constant stream of new and exciting releases from both established and developing artists. Adding these labels to an already long list of signed agreements ensures a continuous flow of eclectic content."

About Robbins Entertainment

Robbins Entertainment is based in New York City and was founded in 1996 by Cory Robbins, former President and co-founder of Profile Records.  Robbins Entertainment is well known for their numerous crossover hits and has recently launched Robbins Nashville.

About Rounder Records

Rounder Records started its humble beginnings over thirty years ago and is now America's premier independent record label for vital, uncompromised music of all genres. They feature an expansive catalogue of more than 3,000 titles running the gamut from folk to world, soul to soca, jazz to juju, cajun to celtic, and beyond.

About New West Records

Established in 1998, New West Records is based in Austin, TX and Los Angeles, CA.  Known for a range of artists from indie to country to classic rock to singer/songwriter, New West also represents the PBS show Austin City Limits.

About Play MPE™

With almost 21,000 users and over 82,000 songs from more than 1,000 record labels, including Universal Music Group, EMI Music Group, Sony BMG and Warner Music Group, Destiny's Play MPE™ system is the most widely used digital distribution system available to the recording and radio industries.  Play MPE™ is a secure distribution system that features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing and media.   A powerful promotional tool, Play MPE™ also allows record companies to distribute video, text and graphics including music videos, CD covers, credits, lyrics, promotions, and other content.  More information on Play MPE™ can be found at

About Destiny Media Technologies

Destiny ( is a software development company which provides tools that some of the world's largest media companies use to distribute their content on the Internet.  Products include Play MPE™, Clipstream™ and Radio Destiny™.

Company Contact:

Steve Vestergaard, CEO Destiny Media Technologies, Inc. (604) 609-7736 (ext. 222) Email:

Safe Harbor Statement:
"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

Keith Loh