Curb Records Signs Exclusive Contract with Play MPE®

Agreement Includes Digital Delivery of Releases to Radio and other Industry VIPs

Vancouver, BC, May 6, 2008 – Destiny Media Technologies (DSNY OTCBB) is pleased to announce the signing of an exclusive agreement with Curb Records to use the Play MPE system to deliver music to trusted recipients. This deal constitutes the continued dominance of Play MPE™ as the digital delivery system of choice for the music industry. Both Curb Records and imprint label Curb / Asylum Records, will utilize the Play MPE™ System for digital delivery of their pre-release content to radio broadcasters and other music VIPs.

“The Play MPE™ service is an incredible tool for us to instantly digital delivery our music to the people that need it now,” said Carson James, Senior Vice President Promotion at Curb Records and Curb / Asylum Records. “Their security and the ability to customize our delivery, allows us to maximize our artists’ exposure in a way that is easy to use for our clients. Play MPE™ is the system of choice for us here at Curb Records.”

“Play MPE™ is honored to have this exclusive contract with Curb Records,” said Dean Ernst, VP of MPE Operations. “Curb is one of the nation’s largest major independent labels and one of the most respected. Their artist roster boasts some of the most recognized names in the music business today including Tim McGraw, LeAnn Rimes, Hank Williams Jr., Rodney Atkins, Jo Dee Messina, Clay Walker, Kimberley Locke, Natalie Grant and Plumb, just to name a few. Play MPE™ looks forward to working with the great team at Curb Records.”

About Curb Records

Curb Records (www.curb.com) was started by Mike Curb in 1973, which includes the labels Curb Records and Curb / Asylum Records. Curb’s roster includes Rodney Atkins, Bellamy Brothers, Bomshel, Lee Brice, Junior Brown, Jeff Carson, Cowboy Crush, Amy Dalley, Star De Azlan,  Michael English, Natalie Grant, Ashley Gearing, Allan Hall, Steve Holy, Frankie Jordan, Cledus T. Judd, The Judds, Kaci, Brian Kennedy, Hal Ketchum, Kimberley Locke, Ronnie McDowell, Tim McGraw, Mercy Me, Jo Dee Messina, Marie Miller, Nemesis Rising, Heidi Newfield, Fernando Ortega, Jonathan Pierce, Plumb, LeAnn Rimes, Rio Grand, Nate Sallie, Sawyer Brown, Selah, Jamie Slocum, Todd Smith, Nicol Sponberg, Ray Stevens, B.J. Thomas, Mark Tinney, Trick Pony, Trini Triggs, Clay Walker, Hanks Williams Jr. and Wynonna. Curb Records also supports charitable programs through the Mike Curb Family Foundation (www.mikecurbfamilyfoundation.com).

About Play MPE

With almost 21,000 users and 80,000 songs from more than 1,000 record labels, including Universal Music Group, EMI Music Group, Sony BMG and Warner Music Group, Destiny's Play MPE™ system is the most widely used digital distribution system available to the recording and radio industries.  Play MPE™ is a secure distribution system that features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing and media.   A powerful promotional tool, Play MPE™ also allows record companies to distribute video, text and graphics including music videos, CD covers, credits, lyrics, promotions, and other content.  More information on Play MPE™ can be found at www.plaympe.com

About Destiny Media Technologies

Destiny (http://www.dsny.com) is a software development company which provides tools that some of the world's largest media companies use to distribute their content on the Internet.

The MPE(TM) product line is based on two patent pending technologies which give the content owner the choice of locking content or embedding a digital trace that identifies the person that made copies. The Play MPE(TM) (http://www.plaympe.com and http://www.myplaympe.com) music preview service securely moves pre-release music for over thousand record labels to trusted third parties, such as radio stations and media outlets. PODDS(TM) (http://www.podds.ca) is an MPE® powered white-label software solution for securely selling music online. Destiny operates their own online store selling digital music to DJ's and online jukeboxes in Canada.

Clipstream® is a standards based streaming video solution which reaches more viewers than other technologies at a fraction of the bandwidth cost. Other products require the purchase and maintenance of complicated and expensive streaming servers. With Clipstream®, content owners simply encode and upload to their existing web server. Visitors to the site don't need to download or install video software. Clipstream® products include on demand audio (http://www.clipstreamaudio.com) and video (http://www.clipstream.com), internet radio (http://www.radiodestiny.com), IPTV (http://live.clipstream.com), telephone audio (http://www.audio-mail.com) and solutions for adverting (http://www.clipstreamad.com/) and market research (http://surveyclip.com/) customers.

 

Company Contact
Brian McWilliams
Spelling Communications
310-477-9500
bmcwilliams@spellcom.com

 

"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

Keith Loh