Play MPE® and A&R MUSEXPO Develop Strategic Media Partnership For Worldwide Digital Music Distribution

Vancouver, BC, April 1, 2008 --- Destiny Media Technologies (DSNY OTCBB) is pleased to announce that it has entered into a strategic agreement with indie artist discovery company, A&R Worldwide and its premiere international conference, MUSEXPO.

Under the agreement, A&R Worldwide will be representing the Play MPE™ digtal media distribution system to a variety of label groups in Europe.  A&R Worldwide will also utilize Play MPE™ to maximize exposure for its clientele.  Additionally, Play MPE™ will become a media partner of MUSEXPO. 

In just three short years, A&R Worldwide's MUSEXPO has become the premiere event where highly influential decision-makers from US and international music, media and technology industries network together and actively engage in positive solutions for an ever-changing musical landscape.
 
“Play MPE is the most efficient and reliable delivery system on the market,” said Sat Bisla, President and Founder, A&R Worldwide / MUSEXPO.  “We can send out a broadcast quality single, reaching thousands of radio programmers, record label executives, film & TV supervisors, booking agents, press/media outlets and consultants in a matter of minutes, where it would normally take us days using a traditional route.  And as an added bonus, it’s environmentally green.”

“A&R Worldwide and MUSEXPO give us another outlet into the international marketplace,” said Play MPE VP of Operations, Dean Ernst.  “We are happy to team up with one of the fastest growing companies in the international music scene.”

About Play MPE

With almost 20,000 users and 70,000 songs from more than 1,000 record labels, including Universal Music Group, EMI Music Group, Sony BMG and Warner Music Group, Destiny's Play MPE™ system is the most widely used digital distribution system available to the recording and radio industries.  Play MPE™ is a secure distribution system that features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing and media.   A powerful promotional tool, Play MPE™ also allows record companies to distribute video, text and graphics including music videos, CD covers, credits, lyrics, promotions, and other content.  More information on Play MPE™ can be found at www.plaympe.com

About Destiny Media Technologies

Destiny (http://www.dsny.com) is a software development company which provides tools that some of the world's largest media companies use to distribute their content on the Internet.

The MPE(TM) product line is based on two patent pending technologies which give the content owner the choice of locking content or embedding a digital trace that identifies the person that made copies. The Play MPE(TM) (http://www.plaympe.com and http://www.myplaympe.com) music preview service securely moves pre-release music for over thousand record labels to trusted third parties, such as radio stations and media outlets. PODDS(TM) (http://www.podds.ca) is an MPE® powered white-label software solution for securely selling music online. Destiny operates their own online store selling digital music to DJ's and online jukeboxes in Canada.

Clipstream® is a standards based streaming video solution which reaches more viewers than other technologies at a fraction of the bandwidth cost. Other products require the purchase and maintenance of complicated and expensive streaming servers. With Clipstream®, content owners simply encode and upload to their existing web server. Visitors to the site don't need to download or install video software. Clipstream® products include on demand audio (http://www.clipstreamaudio.com) and video (http://www.clipstream.com), internet radio (http://www.radiodestiny.com), IPTV (http://live.clipstream.com), telephone audio (http://www.audio-mail.com) and solutions for adverting (http://www.clipstreamad.com/) and market research (http://surveyclip.com/) customers.

About A&R Worldwide / MUSEXPO

A&R Worldwide is a global artist discovery and development firm that has helped in the initial discovery and/or development of many new artists. Utilizing immense artist-development resources, the A&R Worldwide staff has played a key role in securing significant opportunities for previously unknown artists, including recording and publishing deals, management contracts, synch opportunities, booking representation, etc.--all told, assisting hundreds of acts in the past six years. Some of the artists with whom the company has been involved prior to their major label signing include : Laura Izibor (Atlantic); Pilot Speed (Wind-up); SoShy (SonyBMG); Sam Sparro (Island, UK); Bloodpit (SonyBMG, Germany); Keane (UMG); Dido (BMG), Rob Dougan (Warner Bros.), Missy Higgins (Warner Bros.), Evermore (Sire/WB), Frou Frou (Universal), Wolfmother (Universal) and Linda Kiraly (Universal), to name a few. In addition, A&R Worldwide offers consulting services to executives and companies wishing to make advancements into the global marketplace. www.anrworldwide.com.

MUSEXPO is an international conference that's entering its 4th year of hosting global music, media and technology business influencers and decision-makers in West Hollywood, California. During the daylight hours MUSEXPO plays host to provocative panel discussions featuring some of the top decision-makers in the music, media and technology sectors, with past and present participants including: Larry King (CNN); Tom Anderson (Co-Founder, MySpace); Chad Hurley (Co-Founder, YouTube); Craig Kallman (Chairman/CEO, Atlantic Records); Jason Flom (CEO, The Capitol Music Group); Ken Lombard (President, Starbucks Entertainment); Seymour Stein (Chairman, Sire Records); Michael Rapino (Chairman/CEO, LiveNation); Ali Partovi (Co-Founder/CEO, iLike.com); Steve Schnur (Worldwide Executive of Music, Electronic Arts) and Randy Jackson (Producer/TV Personality) to name a few.

 

Company Contact
Brian McWilliams
Spelling Communications
310-477-9500
bmcwilliams@spellcom.com

 

"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

 

Keith Loh