Country Music Stars Help Play MPE® Spoof "Mac vs. PC" Ads In "Play MPE® Single vs. CD" Spots Debuting at the Count

Joe Nichols, Jimmy Wayne and Julianne Hough Guest Star in Play MPE® Spots

Nashville, TN, March 18, 2008 --- Announced from The Country Radio Seminar:  Destiny Media Technologies (DSNY-OTCBB) is pleased to announce that the radio and recording industry’s global standard for secure digital distribution of pre-release music to radio, Play MPE®, has teamed up with some of Country Music’s hottest young stars to spoof the now infamous “Mac vs. PC” ads, in its “Play MPE™ Single vs. CD Single” campaign.  The new ad spots preceded the “New Faces Showcase” at the Country Music Seminar in Nashville, TN on Friday, March 7th.  

The ad spots play off the characterization in the original Apple commercials, portraying the CD Single as the stodgy and antiquated Poindexter to the hip, young trendsetter of The Play MPE® Single.  The humorous sketches make light of the issues that come along with traditional CD distribution, including skipping, pirated copies and shipping problems, much to the chagrin of the oblivious CD character.

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Celebrity guest appearances include Jimmy Wayne from Big Machine Records, Joe Nichols from Universal Records South singing his chart topping single “It Ain’t No Crime,” and Mercury Records Nashville’s newest singing sensation and “Dancing With The Stars” winner Julianne Hough.

“The Country Music industry has supported Play MPE™ as the sole digital delivery service of choice,” said Dean Ernst, VP Operations. “This year we felt we could have some fun with our version of the Apple ads with ‘Play MPE™ Single vs. the CD’ commercials at the annual Country Music Seminar. We are extremely grateful for the time and support of these artists and labels who helped us put together the ad spots.”

About Play MPE

With almost 20,000 users and 70,000 songs from more than 1,000 record labels, including Universal Music Group, EMI Music Group, Sony BMG and Warner Music Group, Destiny's Play MPE™ system is the most widely used digital distribution system available to the recording and radio industries.  Play MPE™ is a secure distribution system that features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing and media.   A powerful promotional tool, Play MPE™ also allows record companies to distribute video, text and graphics including music videos, CD covers, credits, lyrics, promotions, and other content.  More information on Play MPE™ can be found at

About Destiny Media Technologies

Destiny ( is a software development company which provides tools that some of the world’s largest media companies use to distribute their content on the Internet. 
The MPE™ product line is based on two patent pending technologies which give the content owner the choice of locking content or embedding a digital trace that identifies the person that made copies.  The Play MPE™ ( and music preview service securely moves pre-release music for over thousand record labels to trusted third parties, such as radio stations and media outlets.  PODDS™ ( is an MPE® powered  white-label software solution for securely selling music online. Destiny operates their own online store selling digital music to DJ’s and online jukeboxes in Canada.Clipstream® is a standards based streaming video solution which reaches more viewers than other technologies at a fraction of the bandwidth cost.  Other products require the purchase and maintenance of complicated and expensive streaming servers.  With Clipstream®, content owners simply and encode and upload to their existing web server. Visitors to the site don’t need to download or install video software.  Clipstream® products include on demand audio ( and video (, internet radio (, IPTV (, telephone audio ( and solutions for adverting ( <> )  and market research ( customers.

Company Contact
Brian McWilliams
Spelling Communications


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Keith Loh