Destiny Media Technologies Announces Clipstream® MR

Dedicated Solution for Generating Secure Streaming Video Questionnaires

Vancouver, BC, December 12, 2007 --- Destiny Media (DSNY OTCBB) is pleased to announce the launch of Clipstream™ Video MR (, secure encoding software for the online Market Research industry. Clipstream is accepted as the industry standard for secure online video surveys and this new dedicated solution simplifies the creation of videos.


Clipstream MR features multiple levels of security, including the secure ID, which locks content to authorized host servers and domains, a screenscraper blocker and a dynamic watermarking solution that identifies the user on video playback. According to Michelle Murphy, VP Communications at Harris Interactive, “Clipstream™ security is important to us because we promise our clients that Harris Interactive will provide a secure method for handling and testing media stimulus -- often times for a new campaign or a new product.  In a world where idea theft can occur by screen scraping or corporate materials can be used in damaging ways, Clipstream™ enables us to “protect" the materials that have been entrusted to us by our clients."


Another aspect of Clipstream that has been integral for the market research industry is a reliably high user playback rate. Steve Swanson, Director of Data Services at CA Walker Research Solutions says that not only is the conversion to Clipstream™ format quick and easy, but that response rates are higher. “Clipstream has been an integral part of our secure format video response testing.   Since this secure format is playerless, you are not limited to the respondents' technology when showing a video clip, increasing your base of respondents.”


Kjell O Øksendal, VP Marketing, Confirmit emphasizes the importance of increasing the respondent experience using streaming video from Clipstream™. He adds that “Confirmit is dedicated to providing complementary technologies to clients.”


Clipstream effectively secures sensitive pre-release video, audio, or images from piracy while allowing respondents to provide feedback in the comfort and privacy of their own homes. Clipstream's extensive set of features allow the market researcher to seamlessly embed the media into the survey and secure their clients' content from theft, copying, or reuse. The researcher can enable a maximum audience to access the study without the need for a clumsy DRM tool or player installation and updates.


Destiny is a member of the Council of American Survey Research Organizations ( and has been looking to fellow members for input on this new tool. A common request was a method to simplify creation of videos and secure images in surveys. Says Edna Menon, Associate Director Product Management at Global Market Insite, “GMI has been using Clipstream’s secure streaming software to confidently deliver multimedia content. The new Clipstream™ MR template features will further enhance our service team’s ability to deliver secure video to our clients. The Destiny team consistently provides us with outstanding support to ensure video security as part of our online survey software.”


"The release of the Clipstream™ MR software enables quick efficient turnaround of secure video for our partners in the survey business", says John Gammack, VP Operations, Destiny. “This release includes an intuitive design and provides out of the box settings and code to satisfy almost any survey project. This will save on IT labor costs for our customers and save on customer support time for us."


About Harris Interactive

Harris Interactive ( is the 13th largest and one of the fastest-growing market research firms in the world. The company provides innovative research, insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance. Harris Interactive is widely known for The Harris Poll®, one of the longest running, independent opinion polls and for pioneering online market research methods. The company has built what it believes to be the world’s largest panel of survey respondents, the Harris Poll Online. Harris Interactive serves clients worldwide through its North American, European and Asian offices, and through a global network of independent market research firms.


About CA Walker

Over 30 years ago, C.A. Walker (http:// was founded with a mission — to establish a research firm that puts client service first. With this focus, the firm has distinguished itself, evolving into the marketing research leader it is today. We have avoided the high-flying merger games and remained employee-owned to keep the focus on one thing — research. 


About Confirmit

Confirmit ( is the world's leading provider of software for Market Research (MR) and Enterprise Feedback Management (EFM). The company has more than 200 employees and offices in Oslo (headquarters), Guildford, London, Moscow, New York, San Francisco, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Milan, Santiago, Sydney, Tokyo, and Valencia.


Confirmit became a public company in December 2005, and is listed on Oslo Stock Exchange under the ticker "CONF" .Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include British Airways, Countrywide Financial, Dow Chemical, Experian, GlaxoSmithKline, Halifax Bank of Scotland, Hewlett Packard, Intrawest, Ipsos, Nielsen, The NPD Group, Safeco Insurance, Statoil, Symantec and Virgin Media.


About GMI

Global Market Insite, Inc. ( is a leading provider of integrated solutions for global market intelligence for market research firms and Global 2,000 companies. Solutions include market research software, desktop analysis tools, 24x7x365 service bureau, and one of the world's largest, highly profiled, double opted-in managed panels, providing reach to millions
of consumers in more than 200 countries and territories. Founded in 1999 with world headquarters in Seattle, Wash., GMI has operations on five continents. In 2007, the company ranked #229 in Inc. Magazine's Inc. 500 and #97 in Deloitte's Technology Fast 500 for North America.


About Destiny Media Technologies

Destiny ( is a software development company which provides tools that some of the world’s largest media companies use to distribute their content on the Internet.  

The MPE® product line is based on two patent pending technologies which give the content owner the choice of locking content or embedding a digital trace that identifies the person that made copies.  The Play MPE® ( and My Play MPE ( music preview service securely moves pre-release music for over thousand record labels to trusted third parties, such as radio stations and media outlets.  PODDS™ ( is an MPE® powered white label software solution for securely selling music online.  Destiny operates their own online store selling digital music to DJ’s and online jukeboxes in Canada.

Clipstream® is a standards based streaming video solution which reaches more viewers than other technologies at a fraction of the bandwidth cost.  Other products require the purchase and maintenance of complicated and expensive streaming servers. With Clipstream®, content owners simply encode and upload to their existing webserver.  Visitors to the site don’t need to download or install video software.  Clipstream® products include on demand audio ( and video (, internet radio (, IPTV (, telephone audio ( and solutions for adverting (  and market research ( customers.


Company Contact
Fred Vandenberg, CFO

Destiny Media Technologies, Inc.
(604) 609-7736 (ext. 236)


"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

Keith Loh