Updated: Destiny Media Technologies Launches My Play MPE® First-Of-Its-Kind Digital Distribution Service for Independent Record Labels

Music Industry's Premiere Internet Distribution System Now Available to Indie Labels and Artists

Vancouver, BC, September 18, 2007 --- Destiny Media Technologies (DSNY:OB), creators of the recording industry’s flagship digital distribution system, Play MPE™, has launched My Play MPE™ - a service exclusively for independent record labels and artists.


Accessible through any web browser, My Play MPE™ is an innovative way for independent record labels and artists to deliver their releases over the internet directly to radio station Program Directors, Music Directors and other industry VIPs with the speed and security that has made Play MPE™ the industry standard. My Play MPE™ places control in the hands of users by allowing
independent record labels to instantly post songs for consideration for radio station airplay through a self-serve automated system at a fraction of the cost of producing and shipping physical CDs.


"With the dramatic growth of our Play MPE™ system, there was a need for independent labels to distribute tracks in the same fashion as the major labels," said Dean Ernst, VP of MPE Operations. "My Play MPE™ is an affordable distribution service that enables Indie labels and artists to directly reach key decision makers at radio stations throughout North America on a track-by-track basis, while taking advantage of all of the benefits of our Play MPE™ system."


“With streamlined efficiency, My Play MPE™ allows Indie labels and artists access to the decision makers at radio instantly and at one centralized location,” said Jim Mahoney, Membership Director for the American Association of Independent Music (A2IM). “The service should greatly enhance communication and distribution between Indie labels and artists, and radio broadcasters.”


Play MPE™ is a member of the American Association of Independent Music (A2IM), a non-profit trade organization representing Independent music companies seeking parity and improved industry access for its members.


With more than 16,000 users and 55,000 songs from more than 1,000 record labels, Destiny's Play MPE™ system is the most widely used digital distribution system available to the recording and radio industries.


Destiny Media Technologies’ Play MPE™ system features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing and media. Not only is Play MPE™ a powerful secure distribution system but it is also a strong promotional tool, as record companies can embed video, text and graphics into the MPE system, including music
videos, CD covers, credits, lyrics, promotions, and other content.


More information, testimonials and access to the My Play MPE™ service visit our website at www.myplaympe.com.


About Destiny Media Technologies

Destiny Media Technologies, Inc. (www.dsny.com) (DSNY.OB) is a leader in developing easy-to-use tools for distributing media through the Internet. The company's suite of streaming and downloadable products includes: ClipstreamT, Destiny Media PlayerT, Radio DestinyT, and MPET. The MPET suite of products includes online music store software and infrastructure, Internet jukebox software and a media distribution system for sending content securely through the Internet. Established in 1991, the company is headquartered in Vancouver, Canada.

Media contact:

Media Contact
Brian McWilliams
Spelling Communications
IR Contact
Neil Berkman
Berkman Associates



"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.


Keith Loh