Destiny Media Technologies' Play MPE®

Digital Media Distribution System Launches In Canada / U.S. Industry Standard Digital Media Distribution System Takes Next Step to Becoming Global Standard

Vancouver, BC, April 23, 2007 --- Destiny Media Technologies (DSNY OTCBB), a leader in online media solutions, announced today that its Play MPE system is now available in Canada. "Play MPE is the U.S. industry standard for distributing pre-release music to radio and other trusted recipients. Our Canadian launch is a significant next step toward our goal to make Play MPE the global standard," said Destiny Media CEO Steve Vestergaard.

 

According to Dean Ernst, VP MPE Operations, several record labels, including two major labels, have already begun servicing releases to Canadian radio and other industry VIP’s on the proprietary Destiny Media system. "Play MPE has been the trusted source for music in America since our launch in 2004 and the Canadian industry has demanded access to the same superior service. We expect to expand quickly as top content becomes available."

 

"We have been exclusively using the Play MPE system to deliver all our radio singles in Canada. It's an incredible service and radio has been supportive and quickly adopted the system," said Tony Cooper, National Marketing Manager, CMC Distribution. CMC Distribution is the exclusive Canadian distributor of several major Christian record labels and select independent material to the Christian radio broadcasters and retail marketplace.

 

"It's important for us to get our music to radio and other industry VIP's, and that means using the best tools. Play MPE has proven itself in the U.S. and we look forward to adopting the system in Canada," said Ric Arboit, President, Nettwerk Music Group.

 

RockSTAR Music Corp., CEO, Michael Hektoen explains why his company has embraced the system, “After substantial research testing the MPE system and spending time with management, RockSTAR has decided to exclusively use their system in Canada.” Adds Adam H, EVP RockSTAR “As a producer and point man to my friends at radio, my responsibility is to provide THE best quality sound. After spending so much time on creating the music, I am ecstatic that Play MPE is able to deliver!!!!”

 

Destiny's Steve Vestergaard added, "We expect rapid adoption by Canadian radio as they are invited into the system and experience first hand the benefits of our integrated player software, which allows users to rapidly preview, download and export secure high definition tracks directly into the software packages they use to go to air."
The Play MPE system delivers extremely high quality music, graphics and song data directly to authorized computers in a locked format that recognizes whether the machine has been registered with the system. If the labels allow the content to be burned to CD or exported, a proprietary patent pending forensic watermark, which survives analog duplication and compression is embedded into the song. This mark identifies the original source if copies are made.

 

The MPE system is used by over 800 record labels, including Universal Music Group, EMI Music Group, Sony BMG and Warner Music Group. 42,000 songs have been sent to radio stations and other trusted recipients since launch.

 

Canadian users can request an account at www.plaympe.com.

About Destiny Media Technologies
Destiny Media Technologies, Inc. (www.dsny.com) (DSNY.OB) is a leader in developing easy-to-use tools for distributing media through the internet. The company's suite of streaming and downloadable products includes: Clipstream ™, Destiny Media Player ™, Radio Destiny ™, and MPE ™. Established in 1991, the company is headquartered in Vancouver, Canada.

For additional information contact:

Steve Vestergaard
CEO Destiny Media Technologies, Inc.
steve@dsny.com
P: 604 609 7736 x222
F: 604 609 0611
 

 

 

"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

Keith Loh