Promo Only MPE Scores Record Numbers on Mediabase 24/7

12,000 Downloads Made to Date as Promo Only MPE User Numbers Surpass 6,000; 89% Adoption Rate from Country Radio


Vancouver, BC – February 16, 2006 – Destiny Media Technologies (DSNY OTC BB) announced today from the Country Radio Seminar (CRS) in Nashville, Tennessee that the Promo Only MPE system has garnered impressive numbers of downloads on the premier music research service, Mediabase 24/7. Of the 1,576 tracks listed on Mediabase 24/7, there have been 12,000 downloads utilizing the Promo Only MPE System and an equally impressive 7,000 number of streams through the system. Promo Only MPE also announced today that user levels for its industry-leading system have surpassed 6,100 and the adoption from Country radio broadcasters now stands at 89%.


These announcements come on the heels of Promo Only MPE releasing a MAC version of its digital distribution system as well as the availability of version 2.0 featuring a number of key upgrades including full iPod support, music video delivery capabilities and linear HD audio support.


Mediabase 24/7, one of the most respected names and services in the radio industry with nearly 1,700 radio affiliates, has made Promo Only MPE available on their service in the United States since late 2005. Mediabase 24/7’s password protected website allows radio broadcasters, via the Promo Only MPE System, to preview and download selected full length music tracks.


“Our partnership with Mediabase 24/7 has provided music industry professionals extraordinary access to the immense benefits of our service,” said Dean Ernst, Director of Promo Only MPE. ”The great number of downloads to date on Mediabase 24/7 validates the fact that a large percentage of the industry is experiencing and reaping the rewards of our system. Over the last few months, we have seen a tremendous surge in the number of labels requesting to get tracks into the Promo Only MPE System and make them available for download on the Mediabase 24/7 website to their users. As we constantly evolve and make upgrades to the system, we fully anticipate this trend to continue.”


"The integration of the Promo Only MPE System into the Mediabase 24/7 research engine has been very well received by our customers," said Mediabase 24/7 President Rich Meyer. "This powerful new feature offers the radio and music industries another efficient way to receive and deliver music.”


Promo Only MPE has been leading the music industry in digital distribution in the United States since its launch in October of 2004. To date, the system has over 6,100 individual registered users. In excess of 9000 tracks have been distributed through the Promo Only MPE System for labels including Universal Music Group, Sony BMG, EMI Music Group and Warner Music Group. 2005 marked the partnership deal with Mediabase 24/7 monitoring service and the unveiling of the first ever digital distribution system with Spanish language capabilities, allowing it to serve the growing number of Spanish speaking radio stations and Latin label divisions in the United States. In 2006, Radio and Records announced that they will combine with Promo Only as the exclusive sales representative for the Promo Only MPE System.


Promo Only MPE is used and supported by every major broadcaster including Clear Channel, Infinity, Citadel, Cox, Cumulus, Salem Communications, Radio One, Emmis, Entercom, Sirius, Journal, ABC, DMX, CBS, Jones Radio, Yahoo, AOL, Music Choice, Disney, Univision, Westwood One, Regent, Premiere Radio, Next Media and many others.


About Promo Only


With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only ( is the world leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Jim Robinson and Pete Werner founded Promo Only in 1992.


About Mediabase 24/7


In addition to providing vital airplay information to the music industry, Mediabase 24/7, a division of Premiere Radio Networks, provides research to nearly 1,700 affiliate radio stations in the U.S. and Canada on a barter subscription basis. Mediabase 24/7 monitors more than 1,750 radio stations in 175 U.S. and Canadian markets.


About Destiny Media Technologies


Destiny Media Technologies, Inc. ( (DSNY.OB) is a leader in developing easy-to-use tools for distributing media through the internet. The company's suite of streaming and downloadable products includes: Clipstream ™, Destiny Media Player ™, Radio Destiny ™, and MPE ™. Established in 1991, the company is headquartered in Vancouver, Canada.


Liam Collopy
Account Director
Levine Communications Office
T: 310.300.0950 x 232
F: 310.300.0951

Alastair Duncan
Account Executive
Levine Communications Office
T: 310.300.0950 x 234
F: 310.300.0951



Safe Harbor'' statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission