WARNER BROS. RECORDS RELIES ON PROMO ONLY MPE SYSTEM TO EXCLUSIVELY DELIVER MILESTONE SINGLE FOR ROCKERS "TRAPT"
Vancouver, BC --- Destiny Media Technologies (OTCBB: DSNY) announced today that coming off a highly successful showing at the Radio and Records Convention in Cleveland, Ohio that Warner Bros. Records has chosen the Promo Only MPE System EXCLUSIVELY to deliver the latest single 'Stand Up' from popular rock group TRAPT to radio a day before the physical CD Pro will be available.
Promo Only MPE, which has delivered more than five times the tracks of any competitor in the US and has delivered more than 50% of charted singles, has achieved the highest adoption rate in all music formats for digital distribution, a vital factor in Warner Bros. Records deciding to choose Promo Only MPE exclusively to deliver this important track.
"Promo Only MPE has proven to be a force in this industry," said Tom Biery, Senior VP Promotion for Warner Bros. Records. "After selling nearly 2 million records, and having the #1 Rock and Alternative song of 2003, I am thrilled to begin our relationship with such a huge band as Trapt and having their single digitally delivered by Promo Only MPE."
"I feel that we are building an extremely solid relationship with Warner Bros. Records," said Dean Ernst, Director of the Promo Only MPE System. "This track will be a giant step into opening the floodgates and distributing Warner Bros. Records on a large scale."
This widespread acceptance of the system, made easier by the revolutionary addition of Promo Only MPE to Mediabase 24/7, the industry's most commonly used tracking system, has helped establish Promo Only MPE as the leader in digital distribution.
Promo Only MPE is a product of Destiny Media Technologies that is marketed exclusively by Promo Only (http://www.promoonly.com). Pricing is transaction based. The system is a highly sophisticated, secure media, digital delivery system, which locks down the distributed tracks to authorized computers and which allows labels to specifically authorize their content to a unique user. Each song is uniquely encrypted so that only those with the player software can access it. Users can have access to their account on multiple machines therefore making the system completely portable.
Clear Channel has approved and endorsed the Promo Only MPE System in all of its stations since September of 2004. Promo Only MPE is currently in use by such radio groups as Cumulus, Infinity, Cox, Citadel, Salem Communications, Radio One, Emmis, Entercom, Sirius, Journal, ABC, DMX, Disney, Univision, Westwood One, Regent, Next Media and a number of other media groups. Additionally, Mediabase, a division of Premiere Radio Networks, has entered into an exclusive partnership to implement the Promo Only MPE System into their service.
About Promo Only
With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only (http://www.promoonly.com/) is the world's leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Jim Robinson and Peter Werner founded Promo Only in 1992.
About Destiny Media Technologies, Inc.
Destiny Media Technologies, Inc. (http://www.dsny.com) (DSNY.OB) is a leader in developing easy-to-use tools for distributing digital media through the Internet. The company's suite of streaming and downloadable products includes: Clipstream™, Destiny Media Player ™, Radio Destiny ™ and MPE ™. Established in 1991, the company is headquartered in Vancouver, Canada.
For more information contact:
CEO Destiny Media Technologies, Inc.
604-609-7736 ext. 222
CEOcast, Inc. for Destiny Media Technologies, Inc.
Safe Harbor'' statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission