RCA Music Group Taps Promo Only MPE Again to Deliver 'American Idol' Runner-Up Bo Bice's Version of 'Inside Your Heaven'
LOS ANGELES, May 26, 2005 /PRNewswire via COMTEX/ -- Promo Only MPE and technology partner Destiny Media Technologies announced today with RCA Music Group that Promo Only MPE, the music industry's number one choice in secure content delivery, distributed "American Idol" runner-up Bo Bice's version of the song "Inside Your Heaven" to all formats of radio and industry VIP's via the Promo Only MPE system. The single follows winner Carrie Underwood's version, which was issued FIRST to radio yesterday via the Promo Only MPE system.
"When we saw the amazing amount of early airplay generated through Promo Only MPE we knew we had a winning system on our side," said Adrian Moreira, VP of Adult Format Promotion for RCA Music Group. "When America demanded access to Bo's single, it made perfect sense to use Promo Only MPE once again."
"RCA was impressed with how quickly our users downloaded the new track from Carrie Underwood and I think the number of radio adds through our system made the decision to come back to us this time an easy one," said Dean Ernst, Director of the Promo Only MPE project. "When you have the highest adoption rate for digital delivery in every radio format, people really take notice of how much impact their track can have almost immediately."
"American Idol" is a cultural phenomenon in the United States and the world with over 25 million viewers per week. In last year's finale, over 48 million viewers tuned in to see the final season episode, the culmination of over 340 million votes cast throughout the season. Previous winners include Kelly Clarkson, Rubin Studdard and Fantasia Barrino.
Promo Only MPE is a highly sophisticated, secure media, digital delivery system, which locks down the distributed tracks and allows labels to specifically authorize their content to a unique user. Each song is uniquely encrypted so that only those with the Promo Only MPE software can access it. Users can have access to their account on multiple machines therefore making the system completely portable. The Promo Only MPE system utilizes uncompressed wav. files to ensure the highest quality.
Clear Channel has approved and endorsed the Promo Only MPE System in all of its stations since September of 2004. Promo Only MPE is currently in use by such radio groups as Cumulus, Infinity, Cox, Citadel, Salem Communications, Radio One, Emmis, Entercom, Sirius, Journal, ABC, DMX, Disney, Univision, Westwood One, Regent, Next Media and a number of other media groups. Additionally, Mediabase, a division of Premiere Radio Networks, has entered into an exclusive partnership to implement the Promo Only MPE System into their service.
About Promo Only
With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only (www.promoonly.com) is the world's leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Jim Robinson and Peter Werner founded Promo Only in 1992.
About Destiny Media Technologies, Inc.
Destiny Media Technologies, Inc. (http://www.dsny.com) (DSNY.OB) is a leader in developing easy-to-use tools for distributing digital media through the Internet. The company's suite of streamin and downloadable products includes: Clipstream™, Destiny Media Player ™, Radio Destiny ™ and MPE ™. Established in 1991, the company is headquartered in Vancouver, Canada.
About RCA Group
BMG is the global music division of Bertelsmann AG, one of the world's leading media companies. BMG owns more than 200 record labels in 42 countries including Ariola, Arista Records, J Records, Jive Records, RCA Records and RCA Label Group -- Nashville. In addition, BMG's music publishing operations are the third largest in the world.
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