Promo Only MPE Captures Christian Radio

Leading Digital Distribution Service Announces Endorsement and Utilization of Promo Only MPE System by Top Christian Label Groups


ORLANDO, Fla., May 11, 2005 /PRNewswire via COMTEX/ -- Promo Only MPE and technology partner Destiny Media Technologies announced today that the major Christian label groups, including Provident Label Group, EMI Christian Music Group, Word Label Group, Curb Records, Inpop Records and INO Records are all actively using the Promo Only MPE System to distribute their newest releases to radio.


"I am very excited to see the culmination of many months of research into this new technology. It will be so much easier and faster for radio to receive our music," said Andrew Patton, VP National Promotions with Provident Label Group. "The partnerships with Mediabase, Scott Studios, and MusicMaster made Promo Only MPE the clear decision to begin this new delivery system."


"With EMI CMG's 30-plus artists we have singles going for ads almost every single week," said Grant Hubbard, VP National Promotions with EMI CMG. "With Promo Only MPE we can get all of our singles out immediately and additionally ensure that everyone we need to reach receives the track."


Promo Only MPE has delivered tracks including Michael W. Smith's "Here I Am" from Provident Label Group and Stephen Curtis Chapman's "Believe Me Now" for EMI Christian Music Group. Other tracks delivered include releases for Word Label Group, Curb Records, Inpop Records and INO Records. 37 tracks have been distributed in the last week for the Christian Label Groups. More releases are slated for distribution via the Promo Only MPE System in the coming weeks.


Clear Channel has been using the Promo Only MPE System since September of 2004 and has approved and authorized its use in all of their US stations. Promo Only MPE is currently in use by such radio groups as Cumulus, Infinity, Cox, Citadel, Salem Communications, Radio One, Emmis, Entercom, Sirius, Journal, ABC, DMX, Disney, Univision, Westwood One, Regent, Next Media and a number of other media groups. Additionally, Mediabase, a division of Premiere Radio Networks, has entered into an exclusive partnership to implement the Promo Only MPE System into their service.


Promo Only MPE is a highly sophisticated security system, which locks down the distributed tracks and allows labels to specifically authorize their content to a unique user. Each song is uniquely encrypted so that only those with the Promo Only MPE software can access it. Users can have access to their account on multiple machines therefore making the system completely portable.


Promo Only MPE, which is free to radio, is the music industry's most secure option for digital music delivery. Radio stations can request an account for the Promo Only MPE service by filling out the online form. Promo Only MPE is a product of Destiny Media Technologies and is exclusively marketed and distributed by Promo Only.


About Promo Only


With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only ( is the world's leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Jim Robinson and Pete Werner founded Promo Only in 1992.


About Destiny Media Technologies, Inc.


Destiny Media Technologies, Inc. ( (DSNY.OB) is a leader in developing easy-to-use tools for distributing digital media through the Internet. The company's suite of streamin and downloadable products includes: Clipstream™, Destiny Media Player ™, Radio Destiny ™ and MPE ™. Established in 1991, the company is headquartered in Vancouver, Canada.


About Provident Music Group


Based in Franklin, Tenn., Provident Music Group operates under the umbrella of RCA Label Group-Nashville, a unit of SONY BMG MUSIC ENTERTAINMENT, and comprises Provident-Integrity Distribution and Provident Label Group. The label group entity includes Brentwood, Benson, Essential, Beach Street and Reunion Records and is distributed to Christian retail by Provident-Integrity Distribution and to general market retail through BMG Distribution. SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. SONY BMG MUSIC ENTERTAINMENT is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.


About EMI Christian Music Group


Brentwood, Tennessee-based EMI CMG Label Group is comprised of the Forefront, Sparrow and Worshiptogether labels and is a division of the EMI Christian Music Group. EMI Christian Music Group is the world's largest Christian music organization and includes EMI CMG Distribution and EMI CMG Publishing in addition to EMI CMG Label Group. It is part of EMI Group, the world's largest independent music company whose other U.S. labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Latin, Narada and Virgin Records.



For further information contact:


Liam Collopy
Account Director
LCO - Levine Communications Office
310-300-0950 x 232
310-300-0951 fax


Brian McWilliams
Account Executive
LCO - Levine Communications Office
310-300-0950 x236


Safe Harbor'' statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission