RCA Taps Promo Only MPE to Digitally Deliver New Dave Matthews Band Single "American Baby" to Radio First; Single Arrives 48 Hours Before CD
Vancouver, BC, March 16, 2005 --- Destiny Media Technologies (DSNY OTC BB) announced today that RCA Music Group has selected Promo Only MPE to digitally distribute to radio the newest track from Dave Matthews Band, titled “American Baby.” The single first debuted on AOL First Listen on Tuesday, March 15, 2005 then was uploaded to the Promo Only MPE server and distributed to those subscribers in the appropriate formats at radio stations across the country soon after. The single was available to Promo Only MPE users more than 2 days prior to the physical CD.
Promo Only MPE is currently in use by such radio groups as Cumulus, Infinity, Cox, Citadel, Radio One, Emmis, Entercom, XM, Sirius, Journal, ABC, DMX, Disney, Univision, Westwood One, Regent, Next Media and other smaller media groups. Additionally, Universal Music Group is currently under contract to use the Promo Only MPE System exclusively to electronically deliver both preview and virtual CD-quality audio files to every US major market radio station. Promo Only MPE tracks distributed to date include those from Will Smith, U2, Mariah Carey, Three Doors Down and 50 Cent among many others. Clear Channel has been supporting the Promo Only MPE system since September of 2004 and has authorized its use in all of its US stations.
“Dave Matthews Band is one of the biggest acts in music today and to have RCA come to us to get the track out says a lot for the effectiveness of the MPE system,” said Dean Ernst, Director of the MPE project.
“Promo Only MPE is a great service to get our music out in a timely and effective manner,” said Adrian Moreira, VP Adult Format Promotion. “Promo Only MPE has truly been at the leading edge as we move towards a vision of the future where our music is ideally delivered to radio instantaneously, unencumbered by the constraints and expense of physical CD-pros.”
Promo Only MPE is a highly sophisticated security system, which locks down the distributed content and allows labels to track who is accessing their property. Each song is uniquely encrypted so that only those with the MPE program can access it. In addition, an ID code specific to each individual user is applied when a song is requested; meaning that only registered users can access the song and, once installed, the ID cannot be moved to any other computer.
Promo Only MPE is the music industry's most secure option for digital music delivery. Radio stations can request an account for the Promo Only MPE service by filling out the online form at http://promoonlympe.com/registration.html. Promo Only MPE is a product of Destiny Media Technologies and is marketed and distributed by Promo Only.
About Promo Only
With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only (www.promoonly.com) is the world's leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Promo Only was founded in 1992 by Jim Robinson and Pete Werner.
About Destiny Media Technologies, Inc.
Destiny Media Technologies, Inc. (http://www.dsny.com) (DSNY.OB) is a leader in developing easy-to-use tools for distributing digital media through the Internet. The company's suite of streamin and downloadable products includes: Clipstream™, Destiny Media Player ™, Radio Destiny ™ and MPE ™. Established in 1991, the company is headquartered in Vancouver, Canada.
About RCA Music Group
BMG (http://www.sonybmg.com/) is the global music division of Bertelsmann AG, one of the world’s leading media companies. BMG owns more than 200 record labels in 42 countries including Ariola, Arista Records, J Records, Jive Records, RCA Records and RCA Label Group – Nashville. In addition, BMG’s music publishing operations are the third largest in the world.
For further information on Promo Only MPE contact:
LCO - Levine Communications Office
310-300-0950 x 232
LCO - Levine Communications Office
Safe Harbor'' statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission