Promo Only and Destiny Media Technologies Announce Exclusive Partnership With Mediabase to Integrate Promo Only MPE Player

ORLANDO, Fla, Thursday, March 10, 2005 ---Promo Only and tech partner Destiny Media Technologies announced today that an exclusive agreement has been reached to incorporate their secure digital delivery software, Promo Only MPE (Media Protected by Encryption), into the Mediabase research engine. Mediabase is one of the most respected names and utilized services in the radio industry with 1,650 subscribers, or "affiliates," online. Mediabase will make Promo Only MPE available on the Mediabase service in the United States and Canada.
Under the exclusive agreement, Mediabase will display icons adjacent to certain song tracks within the "Chart" and/or "Daily Log" sections of its licensed research service provided through Mediabase's password protected website. These icons enable radio broadcasters that license Mediabase to audition and download full length music tracks and Promo Only MPE meta data in pre-release or post-release. Additionally, Mediabase will incorporate icons that will allow subscribers the ability to download and install the software required to use and launch the Promo Only MPE system. Promo Only MPE will be available at no cost to subscribers.
"Having the leading research service in the industry come onboard and agree to partner with Promo Only MPE makes a bold statement as to the validity of our product," said Dean Ernst, Director of the Promo Only MPE project. "Mediabase is providing thousands of industry professionals access to our service and its benefits."
"Mediabase provides the very best research tools to broadcast and recording industries," commented Mediabase President Rich Meyer. "This exclusive agreement underscores our continued commitment to that passion. We are proud to provide this unique and valuable innovation to our customers."
Promo Only MPE has a highly sophisticated security system which locks down the distributed content and allows labels to track who is accessing their property. Each song is uniquely encrypted so that only those with the MPE program can access it. In addition, an ID code specific to each individual user is applied when a song is requested; meaning that only registered users can access the song and, once installed, the ID cannot be moved to any other computer.
Promo Only MPE is the music industry's most secure option for digital music delivery. Radio stations can request an account for the Promo Only MPE service by filling out the online form. Promo Only MPE is a product of Destiny Media Technologies and is marketed and distributed by Promo Only.
About Promo Only
With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only ( is the world's leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Promo Only was founded in 1992 by Jim Robinson and Pete Werner.
About Destiny Media Technologies, Inc.
Destiny Media Technologies, Inc. ( (DSNY.OB) is a leader in developing easy-to-use tools for distributing digital media through the Internet. The company's suite of streamin and downloadable products includes: Clipstream™, Destiny Media Player ™, Radio Destiny ™ and MPE ™. Established in 1991, the company is headquartered in Vancouver, Canada.
About Mediabase
In addition to providing vital airplay information to the music industry, Mediabase, a division of Premiere Radio Networks (, provides research to more than 1,650 affiliate radio stations in the U.S. and Canada on a barter subscription basis. Mediabase monitors more than 1,700 radio stations in 175 U.S. and Canadian markets. In 2001, Mediabase joined efforts with Radio & Records and others to present Music Information Systems (M.I.S.) delivering the most innovative airplay monitoring resource in the industry.
For more information contact:

Liam Collopy
Account Director
LCO - Levine Communications Office
310-300-0950 x 232
310-300-0951 fax
Amir Forester,
Vice President of Premiere Radio Networks

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