Destiny Media Technologies Announces Over 1,200 Users Onboard


Vancouver, BC, December 8, 2004--- Destiny Media Technologies, Inc. (DSNY OTC BB) announced today that the proprietary anti-piracy and digital distribution system Promo Only MPE™ will be utilized by Citadel Broadcasting for use in all of its stations across the country. Citadel is the 6th largest broadcaster in the U.S., owning and operating 155 FM and 58 AM radio stations in 46 markets. Additionally the company announced that the MPE™ system surpassed 1,200 users signed-on to the service. Free to radio, the system launched on October 6th, 2004 at the NAB Radio Show in San Diego and has distributed in excess of 100 tracks from over 30 labels. It has received an overwhelming reception from both the radio and music industry.


Promo Only MPE™ has been developed to help the music industry combat the ongoing issue of piracy and additionally gain the benefits of digital technology - quicker distribution and reduced costs. Industry leader Universal Music Group (UMG) has been utilizing the service since its launch and has distributed over 70 tracks to radio. UMG was also instrumental in custom-tailoring the system to meet the needs of radio and the music industry.


"The Promo Only MPE™ system is proving to be one of the strongest, most effective digital delivery systems on the market," said Jonathan Bender, Vice President, Asset Management, UMG. "The acceptance by radio and the number of users onboard underscores the importance of this emerging technology."


"This is a huge milestone for Promo Only MPE™, said Dean Ernst, Director of the MPE™ Project. “To have Citadel Broadcasting give us their approval, in addition to surpassing 1,200 users online in just over a month and a half, is a really encouraging sign that MPE™ will become the industry standard. It's a testament to the quality of the system and its ease of use that this many stations and users have come onboard in such a short time.


Clear Channel Communications was one of the initial radio groups to approve the system, and also provided input into how to enhance the software. Clear Channel has made the system available to all of its stations across the country as well.


"Clear Channel Radio is always striving to provide the best content to our listeners and the most efficient methods of delivery to our stations," said Rob Speicher, Director of Digital Audio Systems with Clear Channel. "Promo Only MPE™ has been a very useful tool in assuring that our stations receive every track that is made available to us. Our program directors and station managers are embracing this new technology."


MPE™ has a highly sophisticated security system that locks down the distributed content and allows labels to track who is accessing their property. Each song is uniquely encrypted so that only those with the MPE™ program can access it. In addition, an ID code specific to each individual user is applied when a song is requested; meaning that only registered users can access the song and, once installed, the ID cannot be moved to any other computer. MPE™ is the music industry's most secure option for digital music delivery.


The Promo Only MPE™ system is a product of Destiny Media Technologies, marketed in North America by partner Promo Only.


About Promo Only


With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only ( is the world's leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Promo Only was founded in 1992 by Jim Robinson and Pete Werner.


About Destiny Media Technologies, Inc.


Destiny Media Technologies, Inc. ( is a leader in developing easy-to-use tools for distributing digital media through the Internet. The company's suite of streaming and downloadable products includes: Clipstream™, Destiny Media Player ™, Radio Destiny ™ and MPE ™. Established in 1991, the company is headquartered in Vancouver, Canada.


Liam Collopy
Account Director
LCO - Levine Communications Office
310-300-0950 x 232
310-300-0951 fax


Brian McWilliams
Account Director
LCO - Levine Communications Office
310-300-0950 x236
310-300-0951 fax


Maria Ho
Vice President, Corporate Communications
Universal Music Group
212-331-2580 fax