Destiny Announces the Commercial Launch of Digital Music Delivery Software "Promo Only MPE®"

Universal Music Group and Clear Channel Communications Onboard


Vancouver, British Columbia, October 7, 2004 - Destiny Media Technologies, Inc. (OTCBB: DSNY; Berlin: DME 935 410) is pleased to announce the successful commercial launch of the Promo Only MPE™ system to US radio stations by the Universal Music Group. This technology allows record labels to securely move near CD quality tracks to radio and trusted users through the internet.


Over forty tracks have been added to the system since launch on September 23, including Eminem’s Just Lose It and U2’s Vertigo. A number of Universal Music Group (UMG) sub labels have adopted the system, including Interscope Geffen A&M Records and Island Def Jam Music Group. The system was officially announced at the National Association of Broadcasting Show in San Diego on October 6th.


Since the original announcement of the contract with Universal Music Group in June, the system has undergone extensive customization, including a complete remake of the user interface by Polychrome Design ( With their experience designing for UMG, Apple iTunes, Napster and Virgin Records, they were able to create a cleaner, more intuitive user interface for track recipients.


Comments Destiny CEO, Steve Vestergaard, “I’m extremely grateful for the feedback we’ve received from UMG, Clear Channel Communications, Polychrome and Promo Only during the customization phase. The extensive industry participation has resulted in a solution which meets the needs of both the labels and track recipients.”


As the largest radio network in the US, usability comments from Clear Channel Communications have been invaluable. "Clear Channel Radio is always striving to provide the best content to our listeners, and the most efficient methods of delivery to our stations", said Rob Speicher, Director of Digital Audio Systems with Clear Channel. “Having been involved in the development of the Promo Only MPE™ delivery system, we know that its features, quality of tracks, and speed of delivery will be very attractive to our stations. We are very pleased to embrace this new technology.”


Dean Ernst, president of Promo Only Canada and director of the Promo Only MPE™ project says that Promo Only intends to make the system an industry standard. “With this launch, we can begin marketing in earnest to the rest of the industry. We have an interview in this month’s Billboard Magazine and articles and interviews are confirmed for twelve other industry publications. We’re also leading two other MPE™ projects which we anticipate announcing shortly.”


Clipstream™ and Promo Only MPE™ are products of Destiny, marketed to the music industry by strategic partner Promo Only. The MPE™ technology is unique in that the content is encoded at a much higher quality than a similar sized MP3 file and the content is locked to a digital fingerprint of the destination computer. It will only play on the computer that it is intended for. If the song is exported to a CD, a watermark is added to the song, so that if it is duplicated, the recipient can be identified. The Promo Only MPE™ system provides an end to end list management, delivery and reporting service to the labels.


About Universal Music Group


Universal Music Group is the world's leading music company with wholly-owned record operations or licensees in 71 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations.


Universal Music Group consists of record labels Decca Record Company, Deutsche Grammophon, DreamWorks Records, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Strategic Marketing and Commercial Affairs (outside the U.S.). Universal Music Group also includes eLabs, a new media and technology division.


Universal Music Group is a unit of Vivendi Universal, a global media and communications company.


About Promo Only


With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only ( is the world's leader in promotional subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Promo Only was founded in 1992 by Jim Robinson and Pete Werner.


About Destiny


Destiny Media Technologies, Inc. ( is a leader in developing easy-to-use tools for distributing digital media through the Internet. The company's suite of streaming and downloadable products includes: Clipstream™, Destiny Media Player ™, Radio Destiny ™ and MPE ™. Established in 1991, the operating company is headquartered in Vancouver, Canada.


For more information contact:
Steve Vestergaard
Chief Executive Officer
Destiny Media Technologies, Inc.
T: 604 328 3893
F: 604 609 0611


Liam Collopy
Account Director
Levine Communications
T: 310 300 0950 x232 C: 415 205 1186
F: 310 300 0950 x230
Dawn Miller
President & PR Director
Levine Communications
T: 310 300 0950 x231
F: 310 300 0950 x231


“Safe Harbor'' statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission