Destiny Media Technologies and Promo Only Canada Launch a New Secure Delivery System For The Recording Industry

Vancouver BC, Calgary AB, Dallas TX - October 24, 2003 – Destiny Media Technologies, Inc. (DSNY OTC BB, DME 935 410) is pleased to announce the official launch of the MPE secure media distribution system.  The five major record labels, various independent music groups and select radio stations in Canada and the USA have been testing the system for four months. 

The initial rollout began on October 10th.  Within the first week, over 200 radio stations had signed up for the service and forty new and current titles were available for download to both radio stations and trusted users. Some of the tracks available on their official label release date include Addicted by Enrique Iglesias, All In The Suit That You Wear by Stone Temple Pilots and Reviens (où te caches-tu) by Garou. Other new and high priority tracks are being added daily to the MPE system.

 When songs are encoded into the MPE format, a Clipstream™ powered email announcement is automatically generated which provides a playerless preview of the song within the email.  If the recipient chooses to download, full real time reporting is provided back to the labels. 

 The MPE system is unique in that not only is the receiving user authenticated, but the content is also locked down to the “fingerprint” of the destination computer with extremely high security 128 bit encryption.  If the recipient has been provided with export rights, they can burn the song to CD, but a digital watermark is added to the song that identifies that user if an unauthorized copy is discovered.  The song can be locked down to a particular release date, providing a maximum marketing impact for the labels.

 The MPE system provides a much higher quality output than systems using an MP3 of the same size as it uses a variable bit rate technology.  As the song becomes “hotter” with more dynamic range, more bits are allocated.  In simpler parts of the song, fewer bits are required.  MPE is a highly secure, broadcast quality, professional format.

 Scott Studios / Computer Concepts, the leading and largest studio equipment provider to radio with more than 4500 client stations in North America has built support for MPE into their SS32 product and are in the process of building the technology into their Maestro product.  This will provide radio with unparalleled convenience as the song can move directly into these products for broadcast purposes.

 Scott Studio’s CEO, Dave Scott said, “We are excited to working closely with the various labels and our great radio stations in Canada, to have Scott and Computer Concepts' equipment comply with the record companies desires through MPE. The leaking of music by computers is a serious concern and if the music industry wants songs to be encrypted so they can't be copied, we're happy to cooperate and make it as easy as possible for radio stations to comply. By working with Promo Only Canada and Destiny Media Technologies, we have been able to provide a solution that answers the security concerns, yet keeps audio quality very high. The MPE system is the only answer we support."

The MPE system can be used not only by radio stations and internally by the label, but industry trade magazines, newspapers and recording studios, can also take advantage of the system. MPE is the new secure media distribution standard.

About Destiny

Destiny Media Technologies, Inc. ( is a leader in developing easy-to-use tools for distributing digital media through the Internet. The company's suite of streaming and downloadable products includes: Clipstream™, Destiny Media Player™, Radio Destiny™ and MPE™.  Established in 1991, the company is headquartered in Vancouver, Canada. (OTCBB: DSNY; Berlin: DME 935 410)

Contact: Steve Vestergaard, CEO 604 609 7736 x222 or

About Promo Only Canada

Promo Only Canada offers all the latest music and music video hits on CD and DVD format to radio stations and DJ’s. It is the first and only company to provide a weekly new music service, authorized by the record labels, for Canadian radio stations.  Promo Only subscribers get the music before anyone else! Promo Only Canada and sister companies, Promo Only USA and Promo Only Europe represent the largest music subscription service in the world.

 About Scott Studios

Scott Studios of Dallas, Texas, and its wholly owned subsidiary Computer Concepts, is the leading (and largest) digital studio equipment provider, with more than 4,500 North American radio stations now using Scott Studios and Computer Concepts systems for their over-the-air broadcasts. Scott clients in Canada include stations operated by the CHUM Group, Corus, Golden West, Maritime, NewCap, Rawlco, Rogers, Standard, and other leading groups. Scott clients in the US include Infinity/CBS, Disney/ABC, Emmis, Radio One, Spanish Broadcasting, Cumulus, Citadel, Cox, Entercom, Regent, Beasley and others.  

"Safe Harbor'' statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

Keith Loh