Destiny Media Technologies Inc Announces Clipstream® License to China Telecom Subsidiary

VANCOUVER, British Columbia/EWORLDWIRE/ April 1, 2003 --- Destiny Media Technologies Inc. (OTCBB: DSNY; Berlin: DME 935 410) is pleased to announce that Canada Promedia, a reseller to China, has licensed Clipstream™ to Shanghai Information Industry Co., Broadband Information Center and Shanghai Yashi Advertising Company for unlimited use of Clipstream™ banner advertising on the site

The Shanghai Information Industry Co., a wholly owned subsidiary of China Telecom, supplies broadband connectivity to end users and local businesses including ADSL and T1 connections in and around Shanghai. It currently has a monthly end user growth rate of approximately 25%. The Online2 website is one of the premier portals and broadband content channels supplying multimedia content in the form of news, video, audio and services to these end users. The Online2 website currently logs more then 4 million visitors to its portal daily, not including Shanghai Information Industry Co. broadband customers.

The agreement is for one year and has terms for optional upgrades to other Clipstream™ products. Currently Shanghai Information Industry Co. and China Telecom are already consulting with Destiny and Canada Promedia Inc. to integrate similar content delivery systems into its nation wide broadband network.

Weishen Xu, President of Canada Promedia Inc. commented: “This is a very important deal for both companies as it provides a strong foothold and exposure for Clipstream™ in China.”

Shahin Al Rashid, Canada Promedia’s Technical Director commented: “This deal was two years in the making. We could not have done this without Destiny’s support, help and patience. With this deal, we are now getting a lot of requests for Clipstream™.”

Steve McKay, Destiny Business Development addressed the value of the relationship with Canada Promedia by saying, “Relationships with strong resellers helps us quickly bring global exposure to the value Clipstream™ brings to a portal owner. Because Clipstream™ creates much higher click through rates and brand exposure than a static advertisement and reduces backend infrastructure and maintenance costs, it creates a clear return on investment for site owners who can increase their advertising sales.”

About Destiny

Destiny Media Technologies, Inc. ( is a leader in developing easy-to-use tools for distributing digital media through the Internet. The company's suite of streaming and downloadable products include : Clipstream™, Destiny Media Player ™, Radio Destiny ™ and MPE ™. Established in 1991, the company is headquartered in Vancouver, Canada.

For more information contact:

Destiny Media Technologies, Inc.
Steve Vestergaard
President & CEO
Destiny Media Technologies, Inc.
604-609-7736 ext. 222

"Safe Harbor'' statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

Keith Loh