Destiny Media Technologies, Inc Announces Internet Commercials
VANCOUVER, British Columbia / LOS ANGELES, California, January 22, 2003 - Destiny Media Technologies, Inc. (OTCBB: DSNY; Berlin: DME 935 410) and FPBA Group, LLC (http://www.fpba.net) are pleased to announce their agreement to comarket the first streaming interstitial video solution, a combined Clipstream™ / COMMFLASH™ advertising solution which enables the delivery of video clips in between web pages within the same browser session.
Destiny Sales Representative, John Pillsbury says "The video between page ad that just plays with Clipstream™/COMMFLASH is the closest thing yet to adding the power of TV commercials to the web. Major interactive agencies are enthusiastic with this new ad dimension."
While viewing a content page, a streaming video commercial is downloaded in the background to the user's computer. Once the user exits the page (by clicking on any link on the page, manually inputting a URL, or clicking on a 'favorite'), the video clip is launched immediately and displayed in the same browser window, while the requested next page is being downloaded. Once the requested page is downloaded, the commercial is automatically removed and the requested page is displayed.
The web experience is similar to watching television, where periods of content viewing are interrupted by short video commercial breaks. With the proliferation of "pop up zappers", advertisers are asking for advertising solutions that assure that the advertisement is "in-the-user's-face" without blocking content and which can't be shut off. The joint Clipstream™ / COMMFLASH solution is just such a solution, which is not launched in a pop-up / pop-under window, and is thus not affected by pop-zappers.
"This product is what online advertisers need in order to make a lasting impression on users. It gets their attention and keeps it." said Byron Biggins, VP, Sales and Marketing for FPBA Group, the company that has developed the COMMFLASH technology. Biggins continues that "the COMMFLASH technology ensures that users will watch the ad and the Clipstream™ video technology ensures that they are entertained. When users are entertained, they are far more receptive to an ad. In advertising we have 3-P's - the publisher, the promoter and the purchaser, one cannot disregard any of these P's without affecting the value of the advertising transaction." Biggins concludes that the integrated Clipstream™ / COMMFLASH solution will enhance user experience, and with it, the lasting impression of the advertisement, enhancing the overall return on advertising investment.
COMMFLASH™ and Clipstream™ advertising campaigns have run on many large consumer portals, by major advertisers, and are becoming recognized as a replacement for pop up windows and static banner ads.
FPBA Group, a California based company, has developed and is licensing the rights to its proprietary and patent-pending non-zapable COMMFLASH™ Technology. FPBA's mission is to provide a standard-setting advertising format that meets the traditional brand building needs of advertisers in an environment that ensures the continual seamless and uninterrupted browsing activities of the end user. FPBA develops enabling technologies that are easy to use, do not require software downloads and make it possible to deliver uninterruptible and unforgettable messages.
Destiny Media Technologies, Inc. (http://www.dsny.com) is a leader in developing easy-to-use tools for distributing digital media through the Internet. The company's suite of streaming and downloadable products include : Clipstream™, Destiny Media Player ™, Radio Destiny ™ and MPE ™. Established in 1991, the company is headquartered in Vancouver, Canada.
For more information contact:
|Destiny Media Technologies, Inc.|
President & CEO
Destiny Media Technologies, Inc.
604-609-7736 ext. 222
"Safe Harbor'' statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.