Destiny Media Technologies Announces Clipstream® License Agreement with Bell Globemedia Interactive

Industry Leading Java-Based Streaming Tools used to Deliver Rich Media Videobanner Campaigns for Bell Canada

Vancouver, BC - April 4, 2002, Destiny Media Technologies, Inc. (OTCBB: DSNY) is pleased to announce that Bell Globemedia Interactive, which owns Canada's leading suite of Internet properties and reaches more than 60 per cent of on-line Canadians, has licensed the Clipstream™ product suite to deliver interactive marketing campaigns.

Bell Globemedia Interactive has licensed VideoClipstream™ (http://www.clipstream.com) to deliver rich media video ad banners to their www.globeandmail.ca www.robtv.com and other portals on behalf of their client, Bell Canada. The video will instantly stream when the visitor clicks the banner, and when the video ends, the visitor will automatically be guided to an info page. The campaign will run during the months of April and May.

Steve Vestergaard, Destiny CEO, speaks to the adoption of Clipstream™ by marketing companies. "This program helps enforce the industry's increasing confidence in the effectiveness of rich media video marketing. Industry statistics show a significantly higher response rate than with typical banner ad campaigns."

"The Clipstream playerless streaming technology has allowed us to bring an exciting yet affordable new element to our suite of online advertising delivery tools. We are pleased that both IBM and Bell have leveraged the technology of Clipstream ™ to reach our audience of business decision makers," said Gary Fearnall, Vice-President, Sales, Bell Globemedia Interactive.

About Destiny Media Technologies, Inc.

Destiny Media Technologies, Inc. (http://www.dsny.com) is a leader in developing easy-to-use tools and enabling technologies to distribute digital media through the Internet. The company's suite of streaming and downloadable products includes: MPE™ (http://www.destinympe.com), a complete, secure media distribution system that provides e-commerce and digital rights management directly from within an MP3-compatible multimedia file; Clipstream™ (http://www.clipstream.com), a java-based tool which enables web pages, e-mail and banners to stream audio without the use of a player; Video Clipstream™ (http://www.videoclipstream.com), a technology for embedding streaming video into a web page or e-mail; and the RadioDestiny Broadcaster™ (http://www.radiodestiny.com), which allows a user to webcast live or scripted internet radio from a computer to anyone on the Internet. Established in 1991, the company is headquartered in Vancouver, Canada.

For more information contact:

Destiny Media Technologies, Inc.  
Steve Vestergaard
steve@dsny.com
President & CEO
Destiny Media Technologies, Inc.
604-609-7736 ext. 222

 

Keith Loh