Destiny Media Technologies Announces VideoClipstream Version 2.0

Vancouver, BC. - September 18, 2001 - Destiny Media Technologies, Inc. (OTCBB: DSNY), leaders in developing easy-to-use tools and enabling technologies to distribute digital media via the Internet, announced the final release of version 2.0 VideoClipstream™ today.


Product Manager, David Stevenson comments on the evolution of VideoClipstream™ 2.0. "This product represents a significant improvement over the 1.0 release in four key areas: interface, security, tracking and customization."


The interface has evolved with customer requests and is much more flexible and consumer friendly than version 1.0. The content owner can trigger the applet to auto-detect the user's bandwidth and a new random access interface makes it possible to seek to any point in the video.


The original play button for each bit rate has been replaced by a single play / stop / pause interface for all bit rates. A video progress bar and textual display has been added to provide more feedback on buffering, bit rate detection and play back.


Security is a priority with this release. VideoClipstream™ 2.0 is designed to assist in preventing the piracy of video streams. The VideoClipstream™ security features specifically prevent stolen content (downloaded .vcs files) to be streamed from other servers, as well as preventing the piracy of streaming content and bandwidth by sites who remotely refer to your content, and present it from within their own web pages.


Tracking and marketing abilities have also been enhanced. If a hyperlink is present in the video, when the mouse is rolled over the frame, the cursor will change to the standard pointing hand cursor. When a user clicks on a frame, it is possible to send specific data to the server for tracking purposes, such as elapsed time, user IP and click co-ordinates (useful for hot spotting). In addition specific URL calls can be made to facilitate tracking mechanisms and trigger CGI scripts. This can be accomplished in each individual frame and instigated by a click, or through displaying bookend images which will give an indication of the starting of the stream and if the stream was completely viewed. This data passing capability will allow VideoClipstream to work within the design parameters of most web statistic tracking systems. Data can also be logged to a file.


The content owner has more flexibility over the look and feel of the display. To facilitate branding, look and feel, and marketing features which will be covered later, VideoClipstream™ now allows for the specification of bookend images at the beginning and the end of the stream. These can be any static image that the viewer will see prior to the stream starting and once the stream has ended.


The look and feel of the VideoClipstream™ player controls is fully customizable. There are now twenty seven user configurable parameters. Both the graphical look, and the relative geography of the controls can be configured. Only a single graphical element needs to be created to change the entire look and feel of the player controls. The ability exists in VideoClipstream™ to enable "control free" playback. In this instance the playback of the video is instigated by simply clicking anywhere within the video screen to start and stop the video. This feature can be used in combination with the hyper linking feature.


About Destiny Media Technologies, Inc.

Destiny Media Technologies, Inc. ( is a leader in developing easy-to-use tools and enabling technologies to distribute digital media through the Internet. The company's suite of streaming and downloadable products includes: MPE™ (, a complete, secure media distribution system that provides e-commerce and digital rights management directly from within an MP3-compatible multimedia file; Clipstream™ (, a java-based tool which enables web pages, e-mail and banners to stream audio without the use of a player; Video Clipstream™ (, a technology for embedding streaming video into a web page or e-mail; and the RadioDestiny Broadcaster™ (, which allows a user to webcast live or scripted internet radio from a computer to anyone on the Internet. Established in 1991, the company is headquartered in Vancouver, Canada.


For more information contact:

Destiny Media Technologies, Inc.  
Steve Vestergaard
President & CEO
Destiny Media Technologies, Inc.
604-609-7736 ext. 222


Keith Loh