Destiny Media Technologies Launches Ad Serving Network Strategy

Strategy to Sell into Ad Networks Meeting with Early Success

Vancouver. B.C. - Destiny Media Technologies, Inc. (OTCBB: DSNY) is pleased to announce that a strategy to sell the Clipstream™ and VideoClipstream™ playerless java streaming technology into advertising networks is starting to show early success.


Advertisers are demanding the richer user experience of streaming media and many portals are turning to richer versions of the banner ad to help address slumping advertising revenues. The Clipstream™ product suite is ideally suited for delivering rich media advertising because java based streaming media can be embedded directly into the banner ad and the functionality can be accessed via javascript. This isn't possible with player based streaming solutions.


Destiny CEO, David Lawrence, explains the strategy, "This strategy helps us to leverage our resources by working with key important partners to resell our product into the advertising networks. This allows us to rapidly deploy the technology and to quickly gain maximum exposure for the Clipstream™ brand. Three of our more prominent customers represent a potential of over 400 million page views of the Clipstream™ technology. These exposures will help create advertiser demand for streaming banner advertising."


Notable customers in the ad serving network vertical include : Flashspot Networks and iFilm ( These deals represent significant opportunity for Destiny to increase their revenue stream and solidify their dominant market position in the playerless category.


FlashSpot Networks ( provides pioneering audio advertising solutions for the next generation of mobile and Internet telephony services. They have created the only advertising network for interactive audio spots for Phone-based services (voice portals, consumer applications, unified messaging) and VoIP communications services (pc to phone, pc to pc, voice chats).


According to Flashspot, in the US, voice applications already have more unique monthly visitors than the wireless Internet. Response rates currently average between 3%-11%, which will make interactive audio ads the ideal direct response platform. Flashspot's ad network already serves up over 300 million page views per month with new sites being added to the network regularly.


A proprietary technology developed by Destiny, the Clipstream™ product suite enables the delivery of streaming media directly from a banner, e-mail or web page without the need for an external player or plug-in. As a java-based technology, Clipstream™ can be viewed by approximately 93% of web users, whereas Current player based solutions such as Real Player (RNWK-Nasdaq) or Windows Media Player (MSFT-Nasdaq) require special servers and and external players. Media Metrix reports show that only 40% of web users actually use the Real or Microsoft media players Clipstream ™ is one of the only streaming formats to be readily accessible through firewalls and is natively supported by standard HTTP serving infrastructure.


About Destiny Media Technologies, Inc.


Destiny Media Technologies, Inc. ( is a leader in developing easy-to-use tools and enabling technologies to distribute digital media through the Internet. The company's suite of streaming and downloadable products includes: MPE™ (, a complete, secure media distribution system that provides e-commerce and digital rights management directly from within an MP3-compatible multimedia file; Clipstream™ (, a java-based tool which enables web pages, e-mail and banners to stream audio without the use of a player; Video Clipstream™ (, a technology for embedding streaming video into a web page or e-mail; and the RadioDestiny Broadcaster™ (, which allows a user to webcast live or scripted internet radio from a computer to anyone on the Internet. Established in 1991, the company is headquartered in Vancouver, Canada.


For more information contact:

Destiny Media Technologies, Inc.  
Steve Vestergaard
President & CEO
Destiny Media Technologies, Inc.
604-609-7736 ext. 222


Keith Loh