Destiny partners with AIFFP for Internet Film Distribution

VANCOUVER, British Columbia -- Destiny Media Technologies, Inc. (OTCBB: DSNY) today announced a partnership with the Association of Independent Feature Film Producers (AIFFP) for the development of feature film applications using Destiny's new MPE™ digital media distribution system.

"This partnership is the next step in the evolution of the MPE format into all forms of media," says Keith Gillard, Director of Content Development for Destiny Media Technologies. "MPE will empower feature film producers by allowing them to distribute and promote their films openly on the Internet, without fear of piracy, and know they will be paid the money they deserve."
MPE is a complete; secure media distribution system, with built-in e-commerce, digital rights management, distribution and visual display. MPE files do not require an external player or any other lengthy downloads, as each file contains an embedded player; MPEs automatically play when clicked on. It works on both PC and Mac platforms, and is a much richer and more powerful marketing tool than any other system on the market today.

While a number of organizations supply short-length films for the web, AIFFP focuses exclusively on feature films. From the genius behind The Blair Witch Project to the recently released box-office hit Dreamers, AIFFP members are behind some of the most popular and innovative feature films today.

According to the AIFFP, the worldwide feature film industry is presently valued at approximately $7 billion US, and expected to grow significantly as Internet-based pay-for-view (PFV) systems with acceptable performance are implemented. They also say increased revenue from on-line distribution of films is estimated at an additional 10 to 15 per cent over the next two years. Further, AIFFP says the huge inventory of niche and specialty films that do not have distribution today can be channeled into web PFV distribution, adding at least $1 billion US to the industry.
"Rights management is a critical factor in bringing feature films to the Internet," says AIFFP President Barry Collin. "Hollywood is concerned about deploying their libraries electronically - piracy is a real problem, as is dumping films into the public domain. MPE gives us a business model we can really work with."

When a user downloads an MPE feature film, they will only be able to view the trailer of the film. To view the entire film, the consumer will have to pay for the file and execute an e-commerce transaction that Destiny administers.

Other information such as film posters, credits, notes and other text can be attached to the MPE video file, creating a richer and more engaging experience. As well, buttons to find out more information on the film or buy it on VHS or DVD will be built directly into the MPE file.

The Association of Independent Feature Film Producers (AIFFP) is a California Non-Profit Educational and Advocacy Organization in Hollywood, dedicated to the advancement of the art, science, and business of independent feature film production. With 20,000 members, AIFFP leads in advancing the science and business of independent visual storytelling through education, advocacy, standards development, and partnerships with key companies and organizations.

About Destiny Media Technologies, Inc.

Destiny Media Technologies, Inc. ( is a leader in developing easy-to-use tools and enabling technologies to distribute digital media through the Internet. The company's suite of streaming and downloadable products includes: MPE™ (, a complete, secure media distribution system that provides e-commerce and digital rights management directly from within an MP3-compatible multimedia file; Clipstream™ (, a java-based tool which enables web pages, e-mail and banners to stream audio without the use of a player; Video Clipstream™ (, a technology for embedding streaming video into a web page or e-mail; and the RadioDestiny Broadcaster™ (, which allows a user to webcast live or scripted internet radio from a computer to anyone on the Internet. Established in 1991, the company is headquartered in Vancouver, Canada.

For more information contact:

Destiny Media Technologies, Inc.

Steve Vestergaard
President & CEO
Destiny Media Technologies, Inc.
604-609-7736 ext. 222


Keith Loh