Destiny Announces Strategic Relationship with the McKenna Group

Destiny Media Technologies, Inc. (DSNY-OTC BB) is pleased to announce a strategic relationship with the McKenna Group, a Silicon Valley based consulting firm with expertise in the development of information and telecommunications management, marketing and alliance strategies ( ) . The McKenna Group will broker relationships with Fortune 100 companies, which require media distribution and streaming media tools, and will assist in the development of a strategy for gaining industry adoption of the recently announced MPE format. According to McKenna partner Phillip Gerbert, Destiny suffers from an embarrassment of technological riches. “We are truly excited by the compelling advantages Destiny’s products offer over existing solutions, in terms of technological performance as well as user friendliness.” Phillip will be heading the initiative with Destiny.


Mr. Gerbert has received a Master’s Degree from the Max-Planck Institute in Munich, Germany, a Certificate from École Normale Superieure in Paris, France, and a Ph.D. from the Massachusetts Institute of Technology (MIT), School of Science.


Steve Vestergaard, Destiny CEO comments, “Philip is specially suited to assist us in both our streaming and music distribution initiatives. He is the author of Music ­ The Prototype for the Digital Economy and Capturing the Value in Broadband Services and has intimate knowledge and relationships with the industries we are targeting.”


Regis McKenna, the chairman of the McKenna Group is included in the San Jose Mercury News’ Millennium 100 as one of the 100 people who made Silicon Valley what it is today. Mr. McKenna has written and lectured extensively on the social and market effects of technological change advancing innovations in marketing theories and practices.

McKenna helped launch some of the most important technological innovations of the last twenty-five years including the first microprocessor (Intel Corporation), the first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store (The Byte Shop).


Mr. McKenna and his firm have worked with a number of entrepreneurial start-ups during their formation years including: America On Line (NYSE-AOL), Apple (Nasdaq-AAPL), Compaq (NYSE-CPQ), Electronic Arts (Nasdaq-ERTS), Genentech (NYSE-DNA), Intel (Nasdaq-INTC), Linear Technology (Nasdaq-LLTC), Lotus, Microsoft (Nasdaq-MSFT), National Semiconductor (NYSE-NSM), Silicon Graphics (NYSE-SGI), 3COM (Nasdaq-COMS), and many others. In the last decade, McKenna has consulted on strategic marketing and business issues to firms in the United States, Japan, and Europe. Mr. McKenna continues to be involved in high tech start-up companies through his venture activities.


About Destiny Media Technologies, Inc.


Destiny Media Technologies, Inc. ( is a leader in developing easy-to-use tools and enabling technologies to distribute digital media through the Internet. The company's suite of streaming and downloadable products includes: MPE™ (, a complete, secure media distribution system that provides e-commerce and digital rights management directly from within an MP3-compatible multimedia file; Clipstream™ (, a java-based tool which enables web pages, e-mail and banners to stream audio without the use of a player; Video Clipstream™ (, a technology for embedding streaming video into a web page or e-mail; and the RadioDestiny Broadcaster™ (, which allows a user to webcast live or scripted internet radio from a computer to anyone on the Internet. Established in 1991, the company is headquartered in Vancouver, Canada.

For more information contact:

Destiny Media Technologies, Inc.
Steve Vestergaard
President & CEO
Destiny Media Technologies, Inc.
604-609-7736 ext. 222


Keith Loh