Destiny's New MPE format combines graphics, text and e-commerce with secure MP3 audio

Destiny unveils their new secure online music distribution technology at the New York Music & Internet Expo, booths 305-306.

NEW YORK, NY - Destiny Media Technologies Ltd. unveiled today its new MPE format, a secure digital musical distribution system featuring graphics, text and e-commerce web applications at the New York Music and Internet Expo.

"This is an extremely powerful sales tool for record labels and content owners," said Steve Vestergaard, CEO of Destiny Media Technologies. "Record labels can now distribute content digitally without fears of rampant piracy, and with the added benefits of instant on-line purchasing."
MPE features state-of-the-art encryption to protect content, while delivering the high fidelity audio consumers have come to expect from MP3. A key locks the file to the user's specific computer and/or hardware device. In this way, when files are shared, as is common with Internet music listeners, the recipient still can preview the track, but needs to purchase their own key in order to unlock and enjoy the whole MPE.

MPEs will be playable on portable platforms as well as computers, and capable devices display the embedded text and graphics, making the format a much more effective promotional vehicle than any previous distribution technology.

The format also embeds a small MPE player application into each MPE, simplifying the process of getting started with the format. The player is the streamlined and intuitive Destiny Media Player, recently ranked as the #2 most popular media player in an poll, and currently amongst the 5% most downloaded files on ZDNet.

Record companies can embed text and graphics into the MPE, depicting CD covers, credits, lyrics, advertising, etc. The MPE provides direct web links for the content provider's web site and a direct order URL for e-commerce and other promotions. The file also tracks the web site the file originated from, thereby ensuring revenues back to the e-tailer.

"Although the MP3 format allows independent musicians exposure to potential listeners, the potential for piracy has made many major records and recording artists wary of using the popular format," said Vestergaard. "MPE will finally put the control and revenue of music on the Web back in the hands of the artists and labels-it's the solution they have been waiting for."
MPE is supported on the PC, Macintosh and on hardware digital audio players. Destiny is also expanding their RadioDestiny format to allow Internet broadcasters to stream the graphics, text and e-commerce functions associated with an MPE along with the audio already supported by RadioDestiny.

MPE supports both MP3 and Windows Media File format, with the ability to incorporate new file formats as they become available.

About Destiny Media Technologies, Inc.

Destiny Media Technologies, Inc. ( is a leader in developing easy-to-use tools and enabling technologies to distribute digital media through the Internet. The company's suite of streaming and downloadable products includes: MPE™ (, a complete, secure media distribution system that provides e-commerce and digital rights management directly from within an MP3-compatible multimedia file; Clipstream™ (, a java-based tool which enables web pages, e-mail and banners to stream audio without the use of a player; Video Clipstream™ (, a technology for embedding streaming video into a web page or e-mail; and the RadioDestiny Broadcaster™ (, which allows a user to webcast live or scripted internet radio from a computer to anyone on the Internet. Established in 1991, the company is headquartered in Vancouver, Canada.

Steve Vestergaard
CEO Destiny Media Technologies, Inc.
604-609-7736 ext. 222

Keith Loh