Bill Wyman Endorses Version 2.0 of Destiny's Clipstream® Streaming Audio Technology

The "Quiet Stone" Promotes His Latest Tour Using Clipstream® and Bannerstream™

VANCOUVER, Feb.29, 2000 - Artists and websites have been quick to implement the recently released clipstream™ 2.0 by Destiny Media Technologies, Ltd (DSNY - Pink Sheets). Clipstream™ 2.0, a java based product for adding streaming audio to web pages, features a much improved audio codec resulting in dramatically better quality, tightly packaged in an intuitive user interface.
"It's very easy to use", says Bill Wyman of Rolling Stones fame, "I'll be on tour with my new band in Europe in April and the UK in June, and every night I will be posting new bulletins on our site saying how the gig went".

Grenville Lee, CEO of MP3.Ltd (http://www.mp3.ltd.uk), Destiny's partner site in the UK where Wyman's works are featured, explains further, "We immediately saw the potential of clipstream™ 2.0 and have been very pleased with the dramatic audio reproduction improvements. With clipstream™ our site is more immediate and engaging, and we can now directly address our audience."

MP3.Ltd will be exhibiting with Destiny at the New York Music and Internet Expo 2000 (www.newyorkexpo.com) in New York on March 3rd, 4th and 5th in booths #305 and #306.
Before clipstream™, audio enabled web pages were rare because users were required to download and install a player plug-in from Real Networks (NASDAQ: RNWK) or Microsoft (NASDAQ: MSFT). Because clipstream™ is only a 25k java applet and is embedded directly in the web page similar to a graphics file, listening to streaming audio is much simpler for the end user. Since clipstream™ is easily integrated into the web page, visual and audio content are seamless, without a player window obscuring the web site. Clipstream™ 2.0 uses include music previews, company announcements, product descriptions and online tutorials.

"Artists and advertisers are quick to see the benefits", says Clipstream ™ product manager David Stevenson. "With a potential audience reach of over 90% of web surfers, the impact of Clipstream™ is unprecedented. Audience attention and retention is greatly enhanced with an audio enabled web site. This effect is taken to the extreme with our bannerstream™ version of Clipstream™."

Bannerstream™ represents the next evolution in banner and website advertising. Bannerstream™ attaches itself to an existing banner adding audio on demand and transforming the static banner to a rich media experience. Adding rich media to a banner can increase the click through rate by 700%. Bannerstream™ can be viewed at http://www.clipstream.com/banner/
Clipstream ™ is only $99 for a small website. Licensing models are also available for hosting sites, content providers, aggregators, portals and intranet use.
Clipstream™ and Bannerstream™ are both Mac and PC compatible and can be downloaded and tested for free at http://www.clipstream.com. Clipstream™ is available in Europe and Asia through Mp3.Ltd.

About Destiny Media Technologies, Inc.

Destiny Media Technologies, Inc. (http://www.dsny.com) is a leader in developing easy-to-use tools and enabling technologies to distribute digital media through the Internet. The company's suite of streaming and downloadable products includes: MPE™ (http://www.destinympe.com), a complete, secure media distribution system that provides e-commerce and digital rights management directly from within an MP3-compatible multimedia file; Clipstream™ (http://www.clipstream.com), a java-based tool which enables web pages, e-mail and banners to stream audio without the use of a player; Video Clipstream™ (http://www.videoclipstream.com), a technology for embedding streaming video into a web page or e-mail; and the RadioDestiny Broadcaster™ (http://www.radiodestiny.com), which allows a user to webcast live or scripted internet radio from a computer to anyone on the Internet. Established in 1991, the company is headquartered in Vancouver, Canada.

For more information contact:

Steve Vestergaard
steve@dsny.com
President & CEO
Destiny Media Technologies, Inc.
604-609-7736 ext. 222

 

Keith Loh