Destiny Releases Version 2.0 of Clipstream® A Java Based Streaming Audio on Demand Technology

Improved Audio Quality in this Popular Streaming Audio Web Development Tool

VANCOUVER, Feb.16, 2000 - Destiny Media Technologies, Ltd (DSNYD - Pink Sheets) announced today the release of version 2.0 of Clipstream™, their Java-based product for adding streaming audio to web pages. The audio codec has been replaced and the resulting quality is dramatically better than version 1.0.

 

The Clipstream ™ product is available at http://www.clipstream.com

 

Until now, audio enabled web pages have been rare because users were required to download and install a player plug-in from Real Networks (NASDAQ: RNWK) or Microsoft (NASDAQ: MSFT). Because clipstream™ is java based, it is embedded directly in the page, similar to a graphics file. clipstream™ is much simpler for the end user and it does not require a player window to be launched which would obscure the web page content.

 

Because there is no server to install, the Clipstream™ solution is also much simpler for the content owner. The webmaster would use the Clipstream Encoder to convert either an MP3 or .WAV file into a streaming format. They would upload the audio file and java player to their website then link to it from their web page. This quick process is similar to inserting a graphic element.

 

"The potential market for this product is vast", says Clipstream™ product manager David Stevenson. "Over 90% of the browsers in use today are Java compatible and our product works with both the Mac and the PC. This means streaming audio can be accessed by virtually every web user. clipstream™ is a product every webmaster should consider."

 

Potential uses include music previews, company annual meetings, product descriptions and online tutorials. Destiny CEO, Steve Vestergaard explains, "There is an obvious potential for this product in e-commerce. A site visitor is far more likely to remember a message they heard than one they read." Clipstream™ can also be set to loop to create ambient sound or to start automatically when the web page loads.

 

Another Clipstream™ product, Bannerstream™ represents the next evolution in banner advertising. bannerstream ™ attaches itself to an existing banner adding audio on demand and transforming the static banner to a rich media experience. A user clicks on the ad to visit the advertiser's site or on the right border to hear the sound. Adding rich media to a banner can increase the click through rate by 700%.

 

About Destiny Media Technologies, Inc.

 

Destiny Media Technologies, Inc. (http://www.dsny.com) is a leader in developing easy-to-use tools and enabling technologies to distribute digital media through the Internet. The company's suite of streaming and downloadable products includes: MPE™ (http://www.destinympe.com), a complete, secure media distribution system that provides e-commerce and digital rights management directly from within an MP3-compatible multimedia file; Clipstream™ (http://www.clipstream.com), a java-based tool which enables web pages, e-mail and banners to stream audio without the use of a player; Video Clipstream™ (http://www.videoclipstream.com), a technology for embedding streaming video into a web page or e-mail; and the RadioDestiny Broadcaster™ (http://www.radiodestiny.com), which allows a user to webcast live or scripted internet radio from a computer to anyone on the Internet. Established in 1991, the company is headquartered in Vancouver, Canada.

 

For more information contact:

Destiny Media Technologies, Inc.
Steve Vestergaard
steve@dsny.com
President & CEO
Destiny Media Technologies, Inc.
604-609-7736 ext. 222

 

Keith Loh