Rich Media MP3 Player for Nintendo® GameBoy Launched at 2000 International CES Show

New encrypted MP3 format with visual metadata created to distribute digital music to over 80 million GameBoyT users

January 6, 2000 - Destiny Media Technologies, Ltd (DSNYD - Pink Sheets) announced today a working agreement with Songboy, Inc. to license Destiny's rich media, secure MP3 format (MPE). Songboy™ will be previewing a prototype cartridge plug-in for the Nintendo GameBoy™ at the Las Vegas, Consumer Electronics Show on January 6, 2000.
Songboy™ is a digital multimedia player utilizing the Nintendo GameBoy™ unit currently owned by more than 80 million people worldwide. GameBoy™ owners can simply plugin Songboy's module to access music from the internet. Songboy™ has a simple menu with its CD like controls (play, stop, forward, etc.) and all the necessary software to convert a personal music library to digital audio files, which can be downloaded to the player.
Users will be able to download music directly from the Songboy™ website Advertisers will sponsor the first 10,000 downloads of a new song which will be available for free to consumers. Additional copies of the song will be available from the Songboy™ site at low cost. As the music plays, images and advertising will show in the GameBoy Color™ screen.
The Songboy™ transforms the GameBoy™ into a full featured MP3 player similar to the Diamond Rio™ (Nasdaq-SIII), but with the key differential of a visual display screen.
The terms of the working agreement are:
1. Destiny will license their proprietary MPE format for use in the Songboy™ portable GameBoy™ module.
2. Destiny will create, manage and operate the Songboy™ website which will provide for the download of digital music files and secure e-commerce transactions for the sale of digital music and related merchandise.
3. Destiny will develop and license a software version of the Songboy™ hardware. The Songboy™ software is powered with the same MP3 playback engine as the Destiny Media Player™ available at
Using the RadioDestiny Broadcaster™, content owners can create radio stations featuring their own artists. Consumers listen using the Destiny Media Player™, which features both internet radio and MP3 playback. As the music plays, a window will pop up featuring album cover, artwork and lyrics. The consumer will be able to purchase a CD or MPE version of the song.
Destiny Media Technologies, Inc. develops accessible and consumer friendly internet audio technologies based on its proprietary streaming audio format.
Nintendo®, GameBoy™, and GameBoy Color™ are trademarks (™) and/or registered trademarks (®) of Nintendo of America, Inc. Neither Nintendo of America, Inc., or any of its affiliated companies are related to or affiliates or to any developers or manufacturers of the Songboy products or the Songboy website and multimedia player and Nintendo of America, Inc. has not recommended, authorized, endorsed, approved of, or licensed the Songboy or its website and multimedia player. Persons interested in purchasing Nintendo's® GameBoy™ products are encouraged to contact Nintendo® and/or to visit their website at
For additional information contact:

Steve Vestergaard
CEO Destiny Media Technologies, Inc.
P: 604 609 7736 x222
F: 604 609 0611



"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission

Keith Loh