Destiny Media and Warner Music Group Announce Global Distribution Agreement

VANCOUVER, B.C., February 2, 2009 – Destiny Media Technologies (OTC Bulletin Board: DSNY), the global leader in the secure distribution of pre-release music to radio and provider of instant play streaming media, is pleased to announce that Warner Music Group (NYSE: WMG) has announced an agreement to deliver selected content for pre-release distribution to radio stations, retailers, journalists and other business partners.

Full text of the release on Warner Music's website can be read here or here on

Read the related news item in here (screencapture).

Warner Music Group (NYSE: WMG) and Destiny Media today announced a global agreement to distribute promotional audio and video content from WMG’s award-winning roster of artists using Destiny Media’s Play MPE digital media distribution service.  Effective immediately, WMG will work with Destiny Media to deliver selected content for pre-release distribution to radio stations, retailers, journalists and other business partners. 

The player will offer an array of access permissions and player options, such as digital downloads, streams and varying degrees of interactivity that will improve the user experience.

"We are very pleased that Warner Music Group has chosen the global network Play MPE® to securely deliver pre-release music and video.  Play MPE(r) will allow Warner to streamline this business processes, reduce costs, and to securely deliver superior quality music instantly to customers around the world,” said Steve Vestergaard, CEO Destiny Media. 

“Given Destiny Media’s reach and the size of its distribution network, we are looking forward to working with them on delivering our content securely over their Play MPE system while offering our partners a more powerful and customized method of experiencing our music,” said Pat Kraus, Vice President, Digital Operations and Engineering, WEA Corps, WMG’s US sales and retail marketing company.

About Destiny Media
Play MPE® ( [ ]) is a product of Destiny Software Productions (DSNY-BB).  With over 25,000 users and over 114,000 songs from more than 1,000 record labels, including Universal Music Group, EMI Music Group, Sony BMG and Warner Music Group, Destiny's Play MPE® system is the most widely used digital distribution system available to the recording and radio industries.  Play MPE® is a secure distribution system that features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing and media.   A powerful promotional tool, Play MPE® also allows record companies to distribute video, text and graphics including music videos, CD covers, credits, lyrics, promotions, and other content.  More information on Play MPE® can be found at [ ]

About Warner Music Group
Warner Music Group became the only stand-alone music company to be publicly traded in the United States in May 2005. With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Bad Boy, Cordless, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word. Warner Music International, a leading company in national and international repertoire, operates through numerous international affiliates and licensees in more than 50 countries. Warner Music Group also includes Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.

Media Contact:
Amanda Collins
Warner Music Group

Steve Vestergaard
CEO Destiny Media Technologies, Inc.
604 609 7736 x 222
Safe Harbor Statement:
"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

Keith Loh