USPTO Publishes Destiny Media's Watermarking Patent

Proprietary Technology Protects Media Files without Requiring DRM

Vancouver, BC, June 11, 2008 --- Destiny Media (DSNY OTCBB) is pleased to announce the US patent office has published Destiny’s application entitled Methods For Watermarking Media Data (US 2008/0098022 A1).  This important step moves the patent into a queue for review by an examiner.  The company has also filed a PCT application to protect the October 18, 2006 priority date outside of North America.

The published patent can be downloaded from

Destiny’s technique is much faster and more robust than other solutions and it is compatible with non digital formats such as analog radio.

There is strong consumer demand to purchase unprotected media files that enable customers to make personal copies of media they’ve purchased online. A digital watermark is a high value solution for the content owner that holds the customer accountable if they also create unauthorized copies. Forensic watermarking is expected to be a common feature of online digital media sales in the future and Destiny’s proprietary patent pending technology provides numerous advantages over other solutions.

A forensic watermark is a digital identifying trace that is embedded into a media file to identify where the file originated. Other watermarking techniques rely on transforms that can be extremely tedious and slow. Often, it can take ten seconds or more to embed the mark into a typical song. In an online sales environment, this loads the server, while limiting simultaneous access to content. Destiny’s mark can be embedded in near real time, allowing a content owner to deliver the same encrypted file to every user, locking it to their machine, then embedding the mark as it is burned to CD or exported into any standard file format.

Competing solutions offer a trade off between sound quality and the robustness of the mark. Either the mark can be heard by audiophiles, or it is so light that it can be easily filtered. Major record labels have done tests with their best sound engineers in professional sound studios and the MPE® mark was shown to be inaudible, even though it is nearly impossible to remove.

When a file is downsampled to a lower sampling rate or converted to another format, the mark is usually lost. Destiny’s trace survives file conversion and compression to as low as 32 kbit / second with at least a 99% recovery rate.

Very few watermarks survive conversion to a non digital format, but an MPE® mark can be recovered from an “on air” radio broadcast or other analog format. Even if a third or more of the watermark information is lost, the remaining MPE® forensic information can still be rebuilt.

Destiny’s watermark is a feature of the Play MPE® system, which the major record labels use to deliver pre-release music to trusted recipients such as radio, the media and buyers and it is imperative for them that recipients be held accountable. The Play MPE® system was designed to enable detailed session information describing the creation of the file to be embedded as it is created or burned to CD then recovered in a few minutes in the case of a leak.

This is Destiny’s second pending patent. The first # 20020146122 Digital Media Distribution Method and System claims a foreign priority date of March 3, 2000. This invention recognizes authorized machines and locks content so that it will only play on that particular machine.

About Play MPE™

With over 21,000 users and over 83,000 songs from more than 1,000 record labels, including Universal Music Group, EMI Music Group, Sony BMG and Warner Music Group, Destiny's Play MPE® system is the most widely used digital distribution system available to the recording and radio industries.  Play MPE® is a secure distribution system that features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing and media.   A powerful promotional tool, Play MPE® also allows record companies to distribute video, text and graphics including music videos, CD covers, credits, lyrics, promotions, and other content.  More information on Play MPE® can be found at

About Destiny Media Technologies

Destiny ( is a software development company which provides tools that some of the world's largest media companies use to distribute their content on the Internet.  Products include Play MPE™, Clipstream™ and Radio Destiny™.

Company Contact:

Steve Vestergaard, CEO Destiny Media Technologies, Inc. (604) 609-7736 (ext. 222) Email:

Safe Harbor Statement:
"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

Keith Loh