Shooting Star Picture Company to Represent Destiny Media Products In Australia and New Zealand

Play MPE to be added to D-Star Offering

Vancouver, BC, December 5, 2007 --- Destiny Media (DSNY OTCBB) is pleased to announce that Sydney-based Shooting Star Picture Company will be representing the Clipstream™ and MPE™ product lines in Australia and New Zealand.


The addition of Play MPE™ to Shooting Star’s digital delivery service, D-Star will enable radio stations and media partners across Australia and New Zealand to simultaneously access a growing database of secure, instantly downloadable music. D-Star is currently used for the digital delivery of broadcast video assets.


“Shooting Star is one of Australia’s leading production companies, serving both the entertainment industry and the corporate market," comments Steve Vestergaard, CEO Destiny. "The D-Star solution is already in use for promotional asset distribution by the major record labels and Shooting Star's expertise and relationships are well suited for providing local support for both of our product lines. We look forward to working together.”

Shooting Star directors Peter Skillman (CEO) and Janelle Mason are thrilled to have the support and development expertise of Play MPE behind the expansion of D-Star. “The time is right,” says Peter. “Australians have traditionally been rapid accepters of new technology and Play MPE perfectly complements our D-Star product.”


In regular use by over one thousand labels since launch in October 2004, Play MPE™ has proven itself the US standard for digital delivery of pre-release music to radio. In April, Destiny announced an intent to make Play MPE™ a global standard, with an initial expansion of the service into Canada. Since then, testing of the system has begun in Europe and Asia.


About Shooting Star Picture Company

( was established 16 years ago and is now at the forefront of commercial and television production, post-production and - with D-Star - the digital delivery of promotional assets. Shooting Star has also become a major force with its cinema advertising sales arm, Star Media, and is pioneering the delivery of high-definition cinema advertising.


About Destiny Media Technologies

Destiny ( is a software development company which provides tools that some of the world’s largest media companies use to distribute their content on the internet.


The MPE® product line is based on two patent pending technologies which give the content owner the choice of locking content or embedding a digital trace that identifies the person that made copies. The Play MPE® ( and music preview service securely moves pre-release music for over thousand record labels to trusted third parties, such as radio stations and media outlets. PODDS™ ( is an MPE® powered white label software solution for securely selling music online. Destiny operates their own online store selling digital music to DJ’s and online jukeboxes in Canada.


Clipstream® is a standards based streaming video solution which reaches more viewers than other technologies at a fraction of the bandwidth cost. Other products require the purchase and maintenance of complicated and expensive streaming servers. With Clipstream®, content owners simply and encode and upload to their existing webserver. Visitors to the site don’t need to download or install video software. Clipstream® products include on demand audio ( and video (, internet radio (, IPTV (, telephone audio ( and solutions for adverting ( ) and market research ( customers.

Media contact:

Company Contact
Fred Vandenberg, CFO

Destiny Media Technologies, Inc.
(604) 609-7736 (ext. 236)

Shooting Star Contact

Star Media Group
Peter C. Skillman
Janelle Mason

61 2 9660 6969

"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.


Keith Loh