Jukeboxes Go Digital with Promo Only MPE

Promo Only MPE to provide content to digital jukeboxes; Owners able to download tracks immediately upon release


February 22, 2006 – Vancouver, BC - Destiny Media Technologies (DSNY OTC) announced today that Promo Only MPE (www.promoonlympe.com), the leading digital distribution system in the United States will provide digital jukeboxes with music exclusively from the Promo Only MPE System. With the aid of Promo Only MPE, jukebox owners will be able to download tracks immediately upon their release, ensuring that their systems are constantly provided with only the freshest content specifically targeted to their respective demographic markets.


The new MAX FIRE jukeboxes, distributed by SML Entertainment, will feature touch screen technology and the capacity to hold over 50,000 songs. Promo Only MPE will digitally deliver music to these jukeboxes via its safe and secure system, alleviating fears of industry piracy.


Operators who own jukeboxes in multiple locations will be able to move individual tracks and video content to each box via a single centralized computer. The MAX FIRE jukeboxes are wall mounted and operated using a bill and coin system, making them ideally suited for use in bars, clubs and restaurants. The campaign will roll out in Canada first, debuting in additional markets shortly thereafter.


“After evaluating a number of other alternatives available to us, the Promo Only MPE System was the hands-down favorite,” said SML President Tony Fisher.

“Promo Only MPE has already established itself as an industry standard in the music industry. We are pleased that the jukebox industry has chosen to take advantage of this innovation.”


“Music that is digitally sent to a jukebox via the Promo Only MPE System ensures that it is able to reach new audiences in a secure and controlled way,” said Dean Ernst, Director of Promo Only MPE. “The ability to pick and choose which tracks will be added to your jukebox provides owners with a great command and guarantees a musical selection that is highly targeted and meets the needs of their clientele.”


Promo Only MPE has been leading the music industry in digital distribution in the United States since its launch in October of 2004. To date, the system has over 6,200 individual registered users. In excess of 9000 tracks have been distributed through the Promo Only MPE System for labels including Universal Music Group, Sony BMG, EMI Music Group and Warner Music Group. 2005 marked the partnership deal with Mediabase 24/7 monitoring service and the unveiling of the first ever digital distribution system with Spanish language capabilities, allowing it to serve the growing number of Spanish speaking radio stations and Latin label divisions in the United States. In 2006, Radio and Records announced that they will combine with Promo Only as the exclusive sales representative for the Promo Only MPE System.


Promo Only MPE recently announced the availability of a MAC version of its digital distribution system as well as the release of version 2.0 featuring a number of key upgrades including full iPod support, music video delivery capabilities and linear HD audio support.


Promo Only MPE is used and supported by every major broadcaster including Clear Channel, Infinity, Citadel, Cox, Cumulus, Salem Communications, Radio One, Emmis, Entercom, Sirius, Journal, ABC, DMX, CBS, Jones Radio, Yahoo, AOL, Music Choice, Disney, Univision, Westwood One, Regent, Premiere Radio, Next Media and many others.


About Promo Only


With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only (www.promoonly.com) is the world leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Jim Robinson and Pete Werner founded Promo Only in 1992.


About Destiny Media Technologies


Destiny Media Technologies, Inc. (www.dsny.com) (DSNY.OB) is a leader in developing easy-to-use tools for distributing media through the internet. The company's suite of streaming and downloadable products includes: Clipstream ™, Destiny Media Player ™, Radio Destiny ™, and MPE ™. Established in 1991, the company is headquartered in Vancouver, Canada.


About SML Entertainment


From its formation in 1956 in Calgary, Alberta, Southern Music Ltd. has been an innovator and industry leader. SML was one of the first companies to introduce jukeboxes to the Calgary market, and then throughout Western Canada. The company soon expanded to include shuffleboards, as well as introducing Calgary’s first Games Arcade in the 1950’s. Their commitment to customer service and satisfaction, as well as their innovative approach to the amusement industry, has made SML one of the largest companies of its kind in Western Canada.


Liam Collopy
Account Director
Levine Communications Office
T: 310.300.0950 x 232
F: 310.300.0951

Alastair Duncan
Account Executive
Levine Communications Office
T: 310.300.0950 x 234
F: 310.300.0951



Safe Harbor'' statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission