Promo Only MPE Adds iPod and Music Video Support to Industry Leading Digital Delivery System

Version 2.0 Further Distances Promo Only MPE from the Competition with Key Upgrades


Vancouver, BC – February 1, 2006 – Destiny Media Technologies, Inc. (DSNY OTC) today launched version 2.0 of its industry leading digital distribution system. The new system features a number of key upgrades including full iPod support, music video delivery capabilities and linear HD audio support. Further distinguishing itself from market competitors, and in keeping with the system’s cutting-edge technology, the Promo Only MPE System will be the first of its kind to seamlessly integrate the iPod.


New features to Promo Only MPE 2.0 include the following:


· Music video delivery – users will now be able to watch previews of music videos through the Promo Only MPE System. Promo Only MPE 2.0 now supports Windows Media, QuickTime and RealVideo files.


· iPod support – users are able to export AAC files directly from their Promo Only MPE player into iTunes. Files can be encoded at a user specified bit-rate ranging from 128 to 320. In addition, Promo Only MPE 2.0 auto-imports supporting graphics and complete song information to iTunes which can then be downloaded to any iPod device.


· WMA support – users are able to export WMA files to all portable media devices that support Windows Media. Files can be encoded at a user specified bit-rate ranging from 128 to 320.


· Linear HD audio support – Promo Only MPE 2.0 also supports the full delivery of linear HD audio of every track distributed through the system. The new linear HD format was designed specifically for the needs of satellite providers (XM, Sirius) and the hundreds of future HD radio stations.


“Version 2.0 is truly a milestone for Promo Only MPE,” said Dean Ernst, Director of Promo Only MPE. ”With iPod and WMA support, our customers are able to directly transfer music files and graphics straight from the Promo Only MPE System onto their iPods and other portable media devices. Promo Only MPE listened and responded to user requests for such upgrades as music video and linear HD audio and successfully incorporated them in to version 2.0. With these significant enhancements to the player’s features, we are confident that the Promo Only MPE System will maintain its position as the digital distribution system of choice for the music industry in 2006.”


"Promo Only MPE has been highly responsive in listening and meeting the needs of their customers," said Mark Pollitt, Corporate Format Director Pop with Cumulus Media Inc. "Cumulus is excited about the addition of these key system features, especially providing uncompressed HD audio. Promo Only MPE is the one company that stepped up and over-delivered on radio's requests!"


Promo Only MPE has been leading the music industry in digital distribution in the United States since its launch in October of 2004. To date, the system has over 5,600 individual registered users. In excess of 8000 tracks have been distributed through the Promo Only MPE System for labels including Universal Music Group, Sony BMG, EMI Music Group and Warner Music Group. 2005 marked the partnership deal with Mediabase 24/7 monitoring service and the unveiling of the first ever digital distribution system with Spanish language capabilities, allowing it to serve the growing number of Spanish speaking radio stations and Latin label divisions in the United States. In 2006, Radio and Records announced that they will combine with Promo Only as the exclusive sales representative for the Promo Only MPE System.


Promo Only MPE is used and supported by every major broadcaster including Clear Channel, Infinity, Citadel, Cox, Cumulus, Salem Communications, Radio One, Emmis, Entercom, Sirius, Journal, ABC, DMX, CBS, Jones Radio, Yahoo, AOL, Music Choice, Disney, Univision, Westwood One, Regent, Premiere Radio, Next Media and many others.


About Destiny Media Technologies, Inc.


Destiny Media Technologies, Inc. ( (OTC: DSNY) is a leader in developing easy-to-use tools for distributing media through the Internet. The company's suite of streaming and downloadable products includes: Clipstream™, Destiny Media Player™, Radio Destiny™, and MPE™. Established in 1991, the company is headquartered in Vancouver, Canada.


About Promo Only


With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only ( is the world's leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Jim Robinson and Peter Werner founded Promo Only in 1992.


For further information contact:


Alastair Duncan
LCO - Levine Communications Office Inc.
1180 S. Beverly Drive Third Floor
Los Angeles, CA 90035

T: 310.300.0950 x 234
F: 310.300.0951

Liam Collopy
Account Director
LCO - Levine Communications Office Inc.

T: 310.300.0950 x 232
F: 310.300.0951


Safe Harbor'' statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission